Skull Necklace

Shoppers searched for this 284K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months

284K

Growth, 90 days vs prior 90

-9.8%

Conversion, latest week

1.1%

Market size, estimated

$49Ka year

Peak month

October2.5× the quietest month

Top search term

skull necklace82K searches a year

Listings sell for $15.99 on average, from $4.94 to $59.49. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $15.99 that is $0 to $2K a year per listing.

Average price

$15.99inside the $15 to $100 sweet spot

Price range

$4.94–$59.49

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

4.1%of orders · Amazon United States median 2.1%

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #6,483 within Jewelry. It carries 351 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

61%

Prime listings

100%

Out of stock, average day

5.6%

Average rank

#6,483in Jewelry

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

351per listing

Listings tracked

31

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months