skull necklace
Skip itA small market ($49K/yr) — this niche doesn't clear our bar today.
Review moat
Great350.81avg incumbent reviews — the moat a new listing must climb
Price range
Great$4.94–$59.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Avg price
Great$15.99avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.1%return rate — above 5% kills the launch gate
Growth
Bad-9.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$49K$49K/yr · 284K searches
According to Flapen's Amazon United States niche tracking, skull necklace is a $49K/yr Amazon United States market (284K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 44/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
skull necklace market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $64K–$80K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #6,483
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 61%
- Out of stock
- 5.6%
- Avg brand age
- 39 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
27 falling
Sellers
30
Top-5 brand share
57%
Top 20: 92%
Top-5 click share
53%
Top 20: 87%
Open market
38%
- Spooktacular Creations16%
- Eigso12%
- GAVU11%
- KNITUKL10%
- Fuqimanman20207%
- Caiyao5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.8% search growth over the last 90 days.Peak months: Oct, Dec · busiest ÷ quietest = 2.5×
Top skull necklace search terms
- skull necklace82K/yr
- skull jewelry35K/yr
- skull necklace for men32K/yr
- skull pendant25K/yr
- skull jewelry for women28K/yr
- skeleton necklace23K/yr
- skull necklace for women26K/yr
- skull jewelry for men12K/yr
- skull pendant for men6K/yr
- mens skull necklace7K/yr
Top skull necklace products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Spooktacular Creations Halloween Pirate Coin Necklace Pirate Skull Necklace Accessories for Men Women Halloween Cosplay Pirates Costume Halloween Dress Up Party Favors
Spooktacular Creations$9.754.7★682 rev
Eigso 6 Pcs Leather Bracelet Braided Wide Wristband Women Men Punk Rock Jewelry Skull
Eigso$10.634.4★1,438 rev
GAVU Mens Gothic Skull Matte Onyx Hematite Stone Beaded Necklace Skull Necklace for Men
GAVU$24.094.4★112 rev
KNITUKL Skull Necklace for Men Silver Cross Chain Stainless Steel Pendant for Women Goth Necklace Gothic Christian Jewelry (P2)
KNITUKL$4.944.1★4 rev
Caiyao 2Pcs Punk Gothic Love Heart Ghost Skull Skeleton Snake Serpent Pendant Necklace Set for Women Men Friend Mutual Attract Couple Matching Necklace Halloween Jewelry Birthday Gift-P skull-1
Caiyao$7.084.2★605 rev
Newest
by launch date
Gothic Vampire Mystery Jewelry Jar 30PCS Red & Black Necklaces Rings & Earrings in Horror Skull Jar Lolita Witchy Jewelry Set Spooky Season Accessories Unique Dark Theme Romantic Present for Women Valentines Day Birthday & Party Favor
MINGRI$30.00235 rev
IXDEAXLY Punk Stainless Steel Skull Linked Chain Necklace Skull Finger bones Jewelry for Men and Women-Style B
IXDEAXLY$8.425 rev
KNITUKL Skull Necklace for Men Silver Cross Chain Stainless Steel Pendant for Women Goth Necklace Gothic Christian Jewelry (P2)
KNITUKL$4.944 rev
KNITUKL Skull Necklace for Men Silver Cross Chain Stainless Steel Pendant for Women Goth Necklace Gothic Christian Jewelry (P1)
KNITUKL$5.874 rev
RTZN Skull Necklace for Men Premium Stainless Steel Skull Pendant for Men with 22 Chain Non-Tarnish Waterproof Mens Pendant Necklace Designed for Bold Fearless Style
RTZN$39.18115 rev
Trending
90-day click momentumKNITUKL Skull Necklace for Men Silver Cross Chain Stainless Steel Pendant for Women Goth Necklace Gothic Christian Jewelry (P1)
KNITUKL$5.874.1★
KNITUKL Skull Necklace for Men Silver Cross Chain Stainless Steel Pendant for Women Goth Necklace Gothic Christian Jewelry (P2)
KNITUKL$4.944.1★
Bestyle Stainless Steel Skull Choker Necklace 9mm Thick Heavy Thorns Iron Chain Necklace Unisex Hip-hop Harajuku Punk Gothic Cuban Chain Necklace for Men Women 20 inch
Bestyle$33.074.6★
Pingyongchang Vintage Pirate Multilevel Skull Tassel Charm Necklace and Fashion Jewelry Skull Bracelet - Set 1
Pingyongchang$8.294.2★
Gothic Vampire Mystery Jewelry Jar 30PCS Red & Black Necklaces Rings & Earrings in Horror Skull Jar Lolita Witchy Jewelry Set Spooky Season Accessories Unique Dark Theme Romantic Present for Women Valentines Day Birthday & Party Favor
MINGRI$30.004.0★
What buyers say about skull necklace
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Solid quality, comes with a decent chain”
“Great value”
“Very heavy well made pirate medallion”
“Fits great and very durable”
“Dark, Fun, and Totally Addictive Unboxing Experience”
“Just as expected”
“Love the design”
“Fits great”
“great details the cord is decent to it got a nice waxy finish that will keep it from fraying if you get it wet”
What buyers complain about
“It was cheaply made no good items”
“It is a bit short”
“nope, after one month”
“chain came broken”
“The medallion is heavier”
“It is perhaps expensive”
“So annoying to get on and off”
“the strings started to rip”
Top return reasons
Common questions
- Is skull necklace profitable to sell on Amazon United States?
- The niche generates $49K/yr across 31 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Skip it (44/100).
- How competitive is the skull necklace niche?
- 27 brands and 30 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in skull necklace?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 4.1%.
- When does demand for skull necklace peak?
- Demand peaks in Oct–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the skull necklace niche?
- Listings span $4.94–$59.49; the average listing price is $15.99 (sweet spot $15–$100). The average incumbent carries 351 reviews — the moat a new listing must climb.