Skull Mask

Shoppers searched for this 923K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $159K a year.

Searches, last 12 months

923K

Growth, 90 days vs prior 90

-2.4%

Conversion, latest week

1.2%

Market size, estimated

$159Ka year

Peak month

October10.2× the quietest month

Top search term

skull mask380K searches a year

Listings sell for $13.93 on average, from $6.83 to $27.07. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $13.93 that is $3K to $7K a year per listing.

Average price

$13.93under the $15 to $100 sweet spot

Price range

$6.83–$27.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$3K–$7K

Returns

2.7%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #885 within Balaclavas. It carries 2,267 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

7.5%

Average rank

#885in Balaclavas

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

2,267per listing

Listings tracked

39

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

46 months