Is skull earrings profitable to sell on Amazon United States?

The niche generates $20K/yr across 29 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -3.2%. Flapen's verdict: Skip it (44/100).

How competitive is the skull earrings niche?

22 brands and 30 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in skull earrings?

Top complaints mined from reviews: Size-Overall, Weight Heavy, Fastener Quality. The return rate is 2.1%.

When does demand for skull earrings peak?

Demand peaks in Sep–Oct; the busiest month runs 6.7× the quietest.

What does it cost to enter the skull earrings niche?

Listings span $4.53–$33.86; the average listing price is $14.44 (sweet spot $15–$100). The average incumbent carries 530 reviews — the moat a new listing must climb.

skull earrings

Skip it

A small market ($20K/yr) — this niche doesn't clear our bar today.

Brand share

Great56%

top-5 brand share — no brand owns this niche

Review moat

Good530.38

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.1%

return rate — above 5% kills the launch gate

Avg price

Good$14.44

avg listing price — sweet spot $15–$100

Price range

Good$4.53–$33.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-3.2%

90-day search growth — must beat 0% to launch

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$20K

$20K/yr · 205K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, skull earrings is a $20K/yr Amazon United States market (205K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 44/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

skull earrings market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $58K–$72K; units × avg price
Conversion rate: 0.7%
Avg BSR: #4,624
Page quality: 0%
Prime: 100%
Sponsored: 69%
Out of stock: 6.3%
Avg brand age: 36 months
Avg seller age: 162 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

56%

Top 20: 100%

Top-5 click share

50%

Top 20: 90%

Open market

37%

BONSNY19%
Betsey Johnson11%
PUNKYOUTH9%
FLYUN8%
PINK TOWN8%
EVBEA7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.2% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 6.7×

Open Trend

Top skull earrings search terms

skull earrings105K/yr -10.4%1.0% conv.
witch earrings62K/yr +18.1%0.1% conv.
betsey johnson halloween jewelry13K/yr +57.7%0.0% conv.
betsey johnson halloween purse7K/yr +59.4%0.0% conv.
vampire earrings for women7K/yr -10.1%0.0% conv.
betsey johnson halloween earrings11K/yr +123.2%0.4% conv.

All search terms

Top skull earrings products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bonsny Acrylic Drop Dangle Halloween Rose Flower Skeleton Skull Earrings Punk Jewelry For Women Gift

BONSNY$5.944.4★366 rev

FLYUN 6Pairs Easter Skull Mens Earrings for Men Flat Back Faux Fake Gauges Earring 10MM Jewelry Studs with Screw Backs (Black)

FLYUN$19.754.5★678 rev

Gothic Halloween Cameo Earrings Vintage Crystal Glass Witch/Raven/Bat/Tree Dangle Earring Punk Style Dark Earrings Goth Victorian Earring Halloween Jewelry for Women (Black Raven)

PINK TOWN$6.714.5★124 rev

EVBEA Cute Skull Studs Women Gothic Cool Skeleton Jewelry Candy Earrings for Women (203 pl)

EVBEA$9.794.4★631 rev

Betsey Johnson Womens Evil Eye Linear Earrings

Betsey Johnson$33.864.6★507 rev

Newest

by launch date

PUNKYOUTH Gothic Punk Skull Hoop Earrings 18G 1mm Piercing Jewelry Vintage Cool Biker Rock Skeleton Bone Mismatched Sun Moon Huggie Dangle For Women Men Statement Daily Wear Gift Accessories

PUNKYOUTH$30.457 rev

3mo ago

PUNKYOUTH Gothic Punk Skull Hoop Earrings 18G 1mm Piercing Jewelry Vintage Cool Biker Rock Skeleton Bone Mismatched Sun Moon Huggie Dangle For Women Men Statement Daily Wear Gift Accessories

PUNKYOUTH$29.207 rev

3mo ago

PUNKYOUTH Gothic Stag Skull Earrings 18G Antler Deer Drop Hoop Earrings for Women Men Christmas Punk Style Alternative Earring Jewelry with 925 Silver Post

PUNKYOUTH$29.719 rev

8mo ago

Aissmmeio Punk Cute Skull Studs Womens Gothic Cool Statement Skeleton Jewelry Candy Skull Earrings Halloween Jewelry 1 pair -rose gold

Aissmmeio$4.533 rev

9mo ago

Halloween Earrings Skeleton Skull Dangle BOO Ghost Witch Tassel Terror Knife Earrings (Skull)

EFANFLO$5.52191 rev

12mo ago

What buyers say about skull earrings

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Very nice, solid construction and love the variety”

Size-Overall10%

“They fit perfect”

Ease Of Use8%

“are easy to use”

Value For Money7%

“Nice value”

Weight Light6%

“Not too heavy”

Advertised Vs Actual Product5%

“just as discribed”

Durability5%

“They are very durable”

Strength5%

“Cute and sturdy”

Color4%

“Colorful and unique”

Comfort-Overall4%

“Super comfortable”

What buyers complain about

Size-Overall17%

“Too small”

Weight Heavy17%

“They actually look heavier than they are”

Fastener Quality11%

“Poorly designed clasps”

Quality-Overall9%

“cheap”

Adhesion/Stickiness4%

“they stick straight out from the post instead of laying flat against the ear”

Advertised Vs Actual Product4%

“It wasnt what was listed on the description”

Functionality-Overall4%

“only one is useful”

Durability4%

“most of them broke :/ only good for short times”

Hard Feel2%

“Hard pass”

Allergies2%

“I have issues with a lot of earrings due to being allergic to nickel”

Top return reasons

Size-Overall45%

Quality-Overall12%

Advertised Vs Actual Product8%

Weight Heavy4%

Shape/Style4%

Metal Authenticity4%

Defective Material/Parts4%

Fastener Quality3%

Material Quality2%

Color2%

Common questions

Is skull earrings profitable to sell on Amazon United States?: The niche generates $20K/yr across 29 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -3.2%. Flapen's verdict: Skip it (44/100).
How competitive is the skull earrings niche?: 22 brands and 30 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in skull earrings?: Top complaints mined from reviews: Size-Overall, Weight Heavy, Fastener Quality. The return rate is 2.1%.
When does demand for skull earrings peak?: Demand peaks in Sep–Oct; the busiest month runs 6.7× the quietest.
What does it cost to enter the skull earrings niche?: Listings span $4.53–$33.86; the average listing price is $14.44 (sweet spot $15–$100). The average incumbent carries 530 reviews — the moat a new listing must climb.