Skull Caps for Men

Shoppers searched for this 4.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months

4.1M

Growth, 90 days vs prior 90

+0.5%

Conversion, latest week

3.3%

Market size, estimated

$2.4Ma year

Peak month

December1.9× the quietest month

Top search term

skull cap2.1M searches a year

Listings sell for $17.76 on average, from $6.69 to $36.40. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At $17.76 that is $53K to $71K a year per listing.

Average price

$17.76inside the $15 to $100 sweet spot

Price range

$6.69–$36.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

3,000–4,000

Revenue per listing a year

$53K–$71K

Returns

1.9%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #90 within Skullies & Beanies. It carries 5,174 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#90in Skullies & Beanies

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

5,174per listing

Listings tracked

42

12 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

7Amazon's first-year sales bar

Average brand age

49 months