Is skull cap football profitable to sell on Amazon United States?

The niche generates $136K/yr across 31 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Skip it (46/100).

How competitive is the skull cap football niche?

12 brands and 64 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in skull cap football?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Stretchability/Expandability/Elasticity. The return rate is 2.1%.

When does demand for skull cap football peak?

Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 6.3× the quietest.

What does it cost to enter the skull cap football niche?

Listings span $9.01–$30.97; the average listing price is $18.51 (sweet spot $15–$100). The average incumbent carries 1,222 reviews — the moat a new listing must climb.

skull cap football

Skip it

Soft demand (-1.8% this quarter) — this niche doesn't clear our bar today.

Avg price

Great$18.51

avg listing price — sweet spot $15–$100

Returns

Good2.1%

return rate — above 5% kills the launch gate

Price range

Good$9.01–$30.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,221.84

avg incumbent reviews — the moat a new listing must climb

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$136K

$136K/yr · 198K searches

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Growth

Bad-1.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, skull cap football is a $136K/yr Amazon United States market (198K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Skip it — 46/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

skull cap football market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $148K–$185K; units × avg price
Conversion rate: 3.7%
Avg BSR: #632
Page quality: 0%
Prime: 97%
Sponsored: 71%
Out of stock: 0.0%
Avg brand age: 49 months
Avg seller age: 143 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

53%

Top 20: 88%

Open market

Under Armour53%
Battle22%
THINDUST7%
EIBLSEEK4%
MELASA3%
New Balance3%
Open — no brand owns it (6 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 66 weeks — -1.8% search growth over the last 90 days.

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 6.3×

Open Trend

Top skull cap football search terms

under armour skull cap67K/yr -15.2%3.7% conv.
battle skull cap27K/yr +48.4%5.8% conv.
ua cap18K/yr -10.8%3.2% conv.
under armour skull caps for men12K/yr -9.6%3.8% conv.
ua skull cap13K/yr -12.8%2.7% conv.
battle cap11K/yr +19.4%5.2% conv.
skull cap under armor8K/yr -2.7%3.5% conv.
under armour head cap7K/yr -12.3%2.4% conv.
under armor skull caps for men5K/yr -10.7%4.2% conv.
under armor skull cap5K/yr -17.4%3.4% conv.

All search terms

Top skull cap football products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Battle Sports Pro Athletic Skull Cap Moisture-Wicking Ventilated Elastic Band (US Alpha One Size Black)

Battle$17.694.7★353 rev

Under Armour Mens Storm Velocity Beanie (001) Black/Black/Reflective One Size Fits Most

Under Armour$23.054.7★5,367 rev

Under Armour Unisex Football Skull & Wave Cap Cooling Helmet & Hair Cap with 4-Way Stretch & Elastic Fabric OSFA Black

Under Armour$17.784.3★1,416 rev

Under Armour Mens Original Skull Wrap Black (001)/White One Size Fits Most

Under Armour$17.494.6★82 rev

Under Armour Mens Storm Beanie (025) Castlerock / / Black One Size Fits Most

Under Armour$21.144.6★201 rev

Newest

by launch date

LONGLONG 2 Pack Cooling Skull Caps - Lightweight Under Cap Breathable Mesh Helmet Liner for Motorcycle Cycling Running

LONGLONG$15.1649 rev

3mo ago

QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling

QINGLONGLIN$15.09166 rev

5mo ago

3Pcs Breathable Mesh Skull Caps for Men Women Quick Dry Lightweight Sweat Under Helmet Liner Battle Hair Cap Cooling Cycling Moto Sports Football Beanie

EIBLSEEK$15.38100 rev

9mo ago

2Pcs Breathable Mesh Skull Caps for Men Women Quick Dry Lightweight Sweat Under Helmet Liner Battle Hair Cap Cooling Cycling Moto Sports Football Beanie

EIBLSEEK$13.25100 rev

9mo ago

Battle Sports Pro Athletic Skull Cap Moisture-Wicking Ventilated Elastic Band (US Alpha One Size Black)

Battle$17.69353 rev

1y ago

What buyers say about skull cap football

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall23%

“Fits good”

Quality-Overall15%

“Excellent quality”

Comfort-Overall8%

“Very good and comfortable purchase”

Value For Money6%

“Great Value”

Warmth6%

“Great comfy warm with some style”

Sweat Resistance5%

“Fits well and absorbs sweat”

Advertised Vs Actual Product5%

“As advertised”

Weight Light4%

“Not heavy at all so I wear under a hat sometimes”

Breathability4%

“Very breathable”

Material Quality3%

“Good material and breathability”

What buyers complain about

Size-Overall39%

“Too big”

Quality-Overall7%

“Poor Quality”

Stretchability/Expandability/Elasticity4%

“stretched out elastic”

Thickness4%

“This beanie is thin”

Shape/Style3%

“Out of shape”

Value For Money3%

“A little more expensive than Nike”

Comfort-Overall3%

“Very uncomfortable”

Material Quality2%

“The vented material”

Stitch/Finish/Polish2%

“Poor quality as the stitching easily comes out around the seam”

Thin2%

“Thin material,”

Top return reasons

Size-Overall75%

Material Quality4%

Advertised Vs Actual Product4%

Thin3%

Neck Fit2%

Length1%

Shape/Style1%

Value For Money1%

Color1%

Warmth1%

Common questions

Is skull cap football profitable to sell on Amazon United States?: The niche generates $136K/yr across 31 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Skip it (46/100).
How competitive is the skull cap football niche?: 12 brands and 64 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in skull cap football?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Stretchability/Expandability/Elasticity. The return rate is 2.1%.
When does demand for skull cap football peak?: Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 6.3× the quietest.
What does it cost to enter the skull cap football niche?: Listings span $9.01–$30.97; the average listing price is $18.51 (sweet spot $15–$100). The average incumbent carries 1,222 reviews — the moat a new listing must climb.