Skull Cap Football

Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $136K a year.

Searches, last 12 months

198K

Growth, 90 days vs prior 90

-1.8%

Conversion, latest week

3.7%

Market size, estimated

$136Ka year

Peak month

August6.3× the quietest month

Top search term

under armour skull cap67K searches a year

Listings sell for $18.51 on average, from $9.01 to $30.97. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $18.51 that is $5K to $9K a year per listing.

Average price

$18.51inside the $15 to $100 sweet spot

Price range

$9.01–$30.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$5K–$9K

Returns

2.1%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #632 within Skullies & Beanies. It carries 1,222 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

97%

Out of stock, average day

0.0%

Average rank

#632in Skullies & Beanies

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

1,222per listing

Listings tracked

31

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

3Amazon's first-year sales bar

Average brand age

49 months