Skull Beanie

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -53.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months

110K

Growth, 90 days vs prior 90

-53.7%

Conversion, latest week

1.6%

Market size, estimated

$30Ka year

Peak month

December6.2× the quietest month

Top search term

skull beanie67K searches a year

Listings sell for $16.40 on average, from $6.05 to $35.80. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $16.40 that is $0 to $2K a year per listing.

Average price

$16.40inside the $15 to $100 sweet spot

Price range

$6.05–$35.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.4%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #12,940 within Skullies & Beanies. It carries 3,675 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

98%

Out of stock, average day

0.7%

Average rank

#12,940in Skullies & Beanies

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

3,675per listing

Listings tracked

65

16 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

16

Successful launches

6Amazon's first-year sales bar

Average brand age

44 months