Skull Balaclava

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months

115K

Growth, 90 days vs prior 90

-25.0%

Conversion, latest week

2.1%

Market size, estimated

$32Ka year

Peak month

October3.0× the quietest month

Top search term

skull balaclava42K searches a year

Listings sell for $13.57 on average, from $7.00 to $27.07. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $13.57 that is $0 to $1K a year per listing.

Average price

$13.57under the $15 to $100 sweet spot

Price range

$7.00–$27.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

2.2%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #235 within Balaclavas. It carries 2,655 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

1.6%

Average rank

#235in Balaclavas

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

2,655per listing

Listings tracked

18

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

48 months