Skull Bag

Shoppers searched for this 409K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months

409K

Growth, 90 days vs prior 90

+1.2%

Conversion, latest week

0.4%

Market size, estimated

$51Ka year

Peak month

August1.8× the quietest month

Top search term

alt purse27K searches a year

Listings sell for $28.87 on average, from $9.97 to $87.43. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $28.87 that is $0 to $3K a year per listing.

Average price

$28.87inside the $15 to $100 sweet spot

Price range

$9.97–$87.43

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

5.0%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #4,244 within Shoulder Bags. It carries 909 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

2.7%

Average rank

#4,244in Shoulder Bags

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

909per listing

Listings tracked

73

12 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

3Amazon's first-year sales bar

Average brand age

33 months