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Skis

Fail

Demand is soft, at -93.0% this quarter, so Skis is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$87K/yr1.8M searches / yr
90-day growth
-93.0%search demand this quarter
Competition
35%top-5 click share · 46 brands · 128 sellers

Flapen Score

Skis against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Skis is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skis market on Amazon at a glance

Shoppers on Amazon United States searched for Skis 1.8M times last year and spent an estimated $87K. The top 5 brands take 43% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -93.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
-93.0%
Conversion, latest week
0.2%
Market size, estimated
$87Ka year
Peak month
December42.4× the quietest month
Top search term
skis184K searches a year

02 · Price

A sale here is worth $30.54.

Listings sell for $30.54 on average, from $7.00 to $354.47. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $30.54 that is $8K to $15K a year per listing.

Average price
$30.54inside the $15 to $100 sweet spot
Price range
$7.00–$354.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
$8K–$15K
Returns
5.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #676 within Balaclavas. It carries 12,296 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
98%
Out of stock, average day
5.3%
Average rank
#676in Balaclavas
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
12,296per listing
Listings tracked
56

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Skis products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

46 falling

Sellers

128

Top-5 brand share

43%

Top 20: 79%

Top-5 click share

35%

Top 20: 68%

Open market

52%

  • Brand 113%
  • Brand 29%
  • Brand 39%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Skis search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 42.4×

Search terms

Top Skis search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skis184K/yr
  • skiing98K/yr
  • snowboarding149K/yr
  • snow gear134K/yr
  • snowboard accessories128K/yr
  • ski accessories115K/yr
  • snowboarding gear169K/yr
  • snowboard gear85K/yr
  • snowboarding accessories79K/yr
  • ski accessories for men70K/yr

Reviews and returns

What reviews say buyers love and hate about Skis

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Warmth”
12%of negative reviews mention “Size-Overall”
5.6%of orders come back
“Odd fit”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Skis questions

Answered from the same tracked data.