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Skirts for Women

Maybe

The top 5 products take only 11% of clicks. But returns run at 14.4% of orders, so Skirts for Women is a Maybe.

Flapen Score
62
62 / 100
Top 3% of 16,930 Clothing, Shoes & Jewelry niches · +17 vs the category median of 45
Market size
$2.5M/yr40.7M searches / yr
90-day growth
+14.6%search demand this quarter
Competition
11%top-5 click share · 79 brands · 87 sellers

Flapen Score

Skirts for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Skirts for Women is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skirts for Women market on Amazon at a glance

Skirts for Women is a $2.5M a year market on Amazon United States, with 40.7M searches a year. The top 5 brands take 32% of clicks. Demand peaks in Oct. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 40.7M times a year and 0.3% buy. Search demand moved +14.6% in 90 days, so the market is growing into its $2.5M a year.

Search volume
40.7M
Search growth, 90 days
+14.6%
Conversion
0.3%
Market size
$2.5M

02 · Money

The money is there.

Shoppers bought 150K to 200K units at $21.22 on average, 500 to 750 per product. Units times price is $3.2M to $4.2M a year.

Units sold
150K–200K
Units per product
500–750
Average price
$21.22
Units × price
$3.2M–$4.2M

03 · Shelf

Brands here are young.

The average listing ranks #3,480. 99% of listings ship Prime. 97% of the shelf is sponsored, so budget for ads. The average listing is out of stock 0.8% of the time. The average brand has sold here for 23 months.

Average BSR
#3,480
Prime
99%
Sponsored
97%
Out of stock
0.8%
Average brand age
23 months

Products

Top Skirts for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 11% of clicks. An open shelf where new products get seen.

$0$25K$50K$75K$100K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

79 falling

Sellers

87

Top-5 brand share

32%

Top 20: 69%

Top-5 click share

11%

Top 20: 31%

Open market

65%

  • Amazon Essentials9%
  • DLOODA8%
  • Aoudery6%
  • SANTINY6%
  • LOMON4%
  • SweatyRocks3%

Demand

Skirts for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2.3M1.8MSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.6×

Search terms

Top Skirts for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skirts for women5.7M/yr
  • skirt4.6M/yr
  • womens skirts3.8M/yr
  • skort2.3M/yr
  • skirts2.9M/yr
  • black skirt4.7M/yr
  • mini skirt2.7M/yr
  • skorts1.6M/yr
  • skorts for woman2.0M/yr
  • black mini skirt2.7M/yr

Reviews and returns

What reviews say buyers love and hate about Skirts for Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%+0.15

Too long

Not a good fit

Too short

Material Quality5%−0.10

Bad Material

Cheap material

Crappy material

Quality-Overall5%−0.07

Not made well

Was not the quality was expecting

Poor Quality

Pockets/Compartments3%−0.02

No pockets,

No pockets

the pockets make it lay a little bulky looking

Length3%−0.03

Bad length and all around is not appealing

Length is short

A little long in length

Love

Size-Overall27%+0.15

Fit as expected

Very flattering fit

Excellent fit

Comfort-Overall14%+2.23

Comfortable too

comfortable to wear

Easy to wear, comfortable

Quality-Overall6%−0.07

Decent quality

The quality feels solid as well

the overall quality seems well made

Material Quality6%−0.10

Material is durable

Good material

material is comfortable

Shape/Style5%+0.30

Very flattering

Beautiful style

Very cute style

Return

14.4% Return rate 71% Fixable by listing

Size-Overall32%▇▇████

Too long

Not a good fit

Too short

Waist Fit23%█▇▇▇▇▇

Waist band too tight

Way too big in the waist for me unfortunately

Tight around the waist

Length19%██████

Bad length and all around is not appealing

Length is short

A little long in length

Material Quality7%███▇▇▇

Bad Material

Cheap material

Crappy material

Hip Fit5%█▇▇▇▇▇

FAQ

Common Skirts for Women questions

Answered from the same tracked data.