Skirts for Women

Shoppers searched for this 40.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.

Searches, last 12 months

40.7M

Growth, 90 days vs prior 90

+14.6%

Conversion, latest week

0.3%

Market size, estimated

$2.5Ma year

Peak month

October2.6× the quietest month

Top search term

skirts for women5.7M searches a year

Listings sell for $21.22 on average, from $9.80 to $46.21. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 500 to 750 of them. At $21.22 that is $11K to $16K a year per listing.

Average price

$21.22inside the $15 to $100 sweet spot

Price range

$9.80–$46.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

500–750

Revenue per listing a year

$11K–$16K

Returns

14.4%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #3,480 within Skirts. It carries 3,022 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

99%

Out of stock, average day

0.8%

Average rank

#3,480in Skirts

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

3,022per listing

Listings tracked

218

49 products launched here in the last 12 months. 32 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

49

Successful launches

32Amazon's first-year sales bar

Average brand age

23 months