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Skirt Belt

Fail

An estimated 9.5% of orders come back, so Skirt Belt is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$61K/yr239K searches / yr
90-day growth
+1.0%search demand this quarter
Competition
10%top-5 click share · 67 brands · 81 sellers

Flapen Score

Skirt Belt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Skirt Belt is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skirt Belt market on Amazon at a glance

Shoppers on Amazon United States searched for Skirt Belt 239K times last year and spent an estimated $61K. The top 5 brands take 47% of clicks. Demand peaks in Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 239K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
239K
Growth, 90 days vs prior 90
+1.0%
Conversion, latest week
1.6%
Market size, estimated
$61Ka year
Peak month
October1.7× the quietest month
Top search term
blue belt women49K searches a year

02 · Price

A sale here is worth $15.96.

Listings sell for $15.96 on average, from $6.15 to $53.03. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $15.96 that is $0 to $2K a year per listing.

Average price
$15.96inside the $15 to $100 sweet spot
Price range
$6.15–$53.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
9.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #527 within Belts. It carries 1,374 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#527in Belts
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
1,374per listing
Listings tracked
256

04 · Newcomers

4 of last year's 66 launches cleared the first-year sales bar.

66 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
66
Successful launches
4Amazon's first-year sales bar
Average brand age
43 months

Products

Top Skirt Belt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 10% of clicks. An open shelf where new products get seen.

Brands

67 falling

Sellers

81

Top-5 brand share

47%

Top 20: 80%

Top-5 click share

10%

Top 20: 27%

Open market

52%

  • Brand 111%
  • Brand 210%
  • Brand 38%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Skirt Belt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct · busiest ÷ quietest = 1.7×

Search terms

Top Skirt Belt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue belt women49K/yr
  • brown waist belt40K/yr
  • taupe belt15K/yr
  • womens navy belt12K/yr
  • gray belt women17K/yr
  • fossil belts for women12K/yr
  • navy womens belt7K/yr
  • whippy belts for women10K/yr
  • dark brown leather belt women13K/yr
  • thin belts for women dresses8K/yr

FAQ

Common Skirt Belt questions

Answered from the same tracked data.