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Skin Tape

Maybe

Returns run at only 0.9% of orders. But the average product has 4,658 reviews to catch up to, so Skin Tape is a Maybe.

Flapen Score
62
62 / 100
Top 3% of 16,930 Clothing, Shoes & Jewelry niches · +17 vs the category median of 45
Market size
$180K/yr198K searches / yr
90-day growth
+25.4%search demand this quarter
Competition
46%top-5 click share · 23 brands · 150 sellers

Flapen Score

Skin Tape against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Skin Tape is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skin Tape market on Amazon at a glance

Shoppers on Amazon United States searched for Skin Tape 198K times last year and spent an estimated $180K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Apr. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

8.7% of searches ended in a purchase last week.

Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $180K a year.

Searches, last 12 months
198K
Growth, 90 days vs prior 90
+25.4%
Conversion, latest week
8.7%
Market size, estimated
$180Ka year
Peak month
January1.8× the quietest month
Top search term
skin tape126K searches a year

02 · Price

A sale here is worth $10.44.

Listings sell for $10.44 on average, from $4.54 to $25.58. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $10.44 that is $5K to $8K a year per listing.

Average price
$10.44under the $15 to $100 sweet spot
Price range
$4.54–$25.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$5K–$8K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #117 within Lingerie. It carries 4,658 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#117in Lingerie
Average rating
4.13 starsAmazon United States average 4.42 stars
Average reviews
4,658per listing
Listings tracked
30

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Skin Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

$0$7K$14K$22K$29K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

150

Top-5 brand share

65%

Top 20: 98%

Top-5 click share

46%

Top 20: 92%

Open market

30%

  • Nexcare37%
  • Instant Lifts9%
  • Fearless Tape7%
  • VOCH GALA6%
  • Linda's Essentials5%
  • Bare Babe5%

Demand

Skin Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Apr · busiest ÷ quietest = 1.8×

Search terms

Top Skin Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skin tape126K/yr
  • tape for skin15K/yr
  • sensitive skin tape14K/yr
  • cinta adhesiva para piel11K/yr
  • adhesive tape for skin10K/yr
  • hypoallergenic skin tape8K/yr
  • skin safe tape6K/yr
  • sensitive tape5K/yr
  • tape skin2K/yr

Reviews and returns

What reviews say buyers love and hate about Skin Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness31%−0.20

Adhesive is HORRIBLE

Did not stick

Doesn't stick well

Functionality-Overall8%−0.09

Not effective

Didn't work for me

Does not work well

Allergies7%−0.03

Allergic reaction

Irritation of skin

Irritates skin

Ease Of Use4%+0.64

difficult to put on

Hard to use

Hard to get off

Value For Money3%+0.40

Not really worth it

Waste of Money

Too expensive

Love

Adhesion/Stickiness21%−0.20

Good adhesive

Stays in place

Sticks Great

Quality-Overall13%+1.24

Great product and great results

Excellent product

the quality is solid

Ease Of Use9%+0.64

Easily removed

Easy and Effective

Easy application

Advertised Vs Actual Product7%+0.55

As described

As advertised

Was as pictured

Value For Money7%+0.40

Great deal

way cheaper

cheap price

Return

0.9% Return rate 18% Fixable by listing

Adhesion/Stickiness47%███▇█▇

Adhesive is HORRIBLE

Did not stick

Doesn't stick well

Functionality-Overall12%▆▆▇███

Not effective

Didn't work for me

Does not work well

Size-Overall9%▇█▇▇▇█

EXTREMELY small

are way too long

Tight

Advertised Vs Actual Product7%▇██▇▇▆
Value For Money6%▆▇▇▇▇█

Not really worth it

Waste of Money

Too expensive

FAQ

Common Skin Tape questions

Answered from the same tracked data.