Skims Underwear

Shoppers searched for this 314K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months

314K

Growth, 90 days vs prior 90

+6.9%

Conversion, latest week

1.1%

Market size, estimated

$49Ka year

Peak month

July1.4× the quietest month

Top search term

skims underwear54K searches a year

Listings sell for $14.42 on average, from $7.27 to $33.12. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $14.42 that is $0 to $1K a year per listing.

Average price

$14.42under the $15 to $100 sweet spot

Price range

$7.27–$33.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

2.9%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #57 within Lingerie. It carries 6,633 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

1.1%

Average rank

#57in Lingerie

Average rating

4.23 starsAmazon United States average 4.42 stars

Average reviews

6,633per listing

Listings tracked

43

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

4Amazon's first-year sales bar

Average brand age

37 months