Is skims underwear profitable to sell on Amazon United States?

The niche generates $49K/yr across 43 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is +6.9%. Flapen's verdict: Skip it (46/100).

How competitive is the skims underwear niche?

29 brands and 34 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in skims underwear?

Top complaints mined from reviews: Size-Overall, Comfort-Overall, Stretchability/Expandability/Elasticity. The return rate is 2.9%.

When does demand for skims underwear peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the skims underwear niche?

Listings span $7.27–$33.12; the average listing price is $14.42 (sweet spot $15–$100). The average incumbent carries 6,633 reviews — the moat a new listing must climb.

skims underwear

Skip it

A small market ($49K/yr) — this niche doesn't clear our bar today.

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Good$14.42

avg listing price — sweet spot $15–$100

Price range

Good$7.27–$33.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.9%

return rate — above 5% kills the launch gate

Growth

Okay+6.9%

90-day search growth — must beat 0% to launch

Review moat

Bad6,632.63

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$49K

$49K/yr · 314K searches

According to Flapen's Amazon United States niche tracking, skims underwear is a $49K/yr Amazon United States market (314K searches/yr). The top 5 brands hold 64% of demand. Verdict: Skip it — 46/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

skims underwear market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $43K–$58K; units × avg price
Conversion rate: 1.1%
Avg BSR: #57
Page quality: 0%
Prime: 100%
Sponsored: 98%
Out of stock: 1.1%
Avg brand age: 37 months
Avg seller age: 156 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

29 falling

Sellers

Top-5 brand share

64%

Top 20: 91%

Top-5 click share

45%

Top 20: 75%

Open market

33%

SHARICCA26%
voenxe18%
FINETOO11%
INNERSY5%
Caterlove4%
Kiqnsam3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top skims underwear search terms

skims underwear54K/yr +8.7%0.5% conv.
invisible underwear for women46K/yr +19.7%1.0% conv.
seamless hipster underwear for women39K/yr -6.9%0.8% conv.
no line panties for women seamless19K/yr +75.3%1.6% conv.
invisible underwear14K/yr +61.9%1.2% conv.
plus size seamless underwear17K/yr -0.7%0.0% conv.
skims dupe underwear22K/yr -19.8%0.9% conv.
invisible panties for women19K/yr -11.1%0.9% conv.
lululemon underwear12K/yr +15.3%0.2% conv.
lululemon underwear womens11K/yr +11.9%0.9% conv.

All search terms

Top skims underwear products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SHARICCA Womens Seamless Underwear No Show Hipster Panties Invisible Lightweight Nuage Bikinis Briefs Microfiber Pack5P01 M

SHARICCA$14.844.1★1,069 rev

voenxe Seamless Women Underwear Thongs No Show Ladies Thong Invisible No Line Breathable Comfortable Panties Undies Womens No Seam Soft Wide Gusset Tanga Legging Underpants for Woman 5-Pack

voenxe$13.484.6★72,407 rev

FINETOO 6 Pack Womens Seamless Hipster Underwear No Show Panties Invisibles Briefs Soft Stretch Bikini Underwears XS-XXL(M)

FINETOO$13.924.3★20,891 rev

SHARICCA Womens Seamless Thongs No Show Underwear Soft Ribbed Invisible Panties Wave Edge Multi Pack 7P01 M

SHARICCA$14.994.4★861 rev

Caterlove Womens Seamless Underwear No Show Stretch Bikini Panties Silky Invisible Hipster 6 Pack (A Medium)

Caterlove$10.614.3★10,014 rev

Newest

by launch date

Take Talk Womens Underwear Seamless Thongs 9 Pack Sexy Panties No Show V-waisted Invisible Tangas Lingerie for Women

Take Talk$11.21189 rev

5mo ago

FINETOO 6 Pack Womens Seamless Underwear Full Coverage No Show Hipster Panties Sexy Stretchy Invisible Briefs Bikini Lingerie

FINETOO$11.32591 rev

9mo ago

SHARICCA Womens Seamless Underwear No Show Hipster Panties Invisible Lightweight Nuage Bikinis Briefs Microfiber Pack5P01 M

SHARICCA$14.841,069 rev

11mo ago

Kiqnsam Seamless Underwear for Women No Show Hipster Bikini Panties Low Rise Cheeky Breathable Soft Invisible Briefs 6 Pack

Kiqnsam$9.301,251 rev

1y ago

Cuweni Womens Underwear Seamless High Waisted Briefs Silky Stretch No Show Breathable Full Coverage Ladies Panties 6 Pack (US Alpha Large Regular Regular 6 color packs)

Cuweni$17.583,826 rev

1y ago

What buyers say about skims underwear

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall29%

“Very comfortable to use”

Size-Overall17%

“Fit as expected”

Soft Feel12%

“Super smooth”

Quality-Overall8%

“These panties are of very good quality”

Material Quality4%

“Good material”

Value For Money4%

“Great Value for the Money”

Color3%

“colors are beautiful”

Stretchability/Expandability/Elasticity2%

“Elasticity is great as well”

Breathability2%

“Comfortable and breathable”

Advertised Vs Actual Product2%

“As advertised”

What buyers complain about

Size-Overall21%

“Don't fit”

Comfort-Overall6%

“These are SO UNCOMFORTABLE”

Stretchability/Expandability/Elasticity6%

“A lil TOO stretchy”

Quality-Overall6%

“CHEAPLY MADE”

Material Quality6%

“Horrible material”

Durability5%

“Fell apart”

Thickness4%

“that it's not very thick”

Breathability2%

“Not Breathable AT ALL”

Transparency2%

“A little see through”

Adhesion/Stickiness1%

“it only took a few months for the glue to disintegrate”

Top return reasons

Size-Overall50%

Waist Fit11%

Material Quality11%

Advertised Vs Actual Product4%

Thigh Fit3%

Thin3%

Length2%

Shape/Style2%

Hip Fit2%

Comfort-Overall2%

Common questions

Is skims underwear profitable to sell on Amazon United States?: The niche generates $49K/yr across 43 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is +6.9%. Flapen's verdict: Skip it (46/100).
How competitive is the skims underwear niche?: 29 brands and 34 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in skims underwear?: Top complaints mined from reviews: Size-Overall, Comfort-Overall, Stretchability/Expandability/Elasticity. The return rate is 2.9%.
When does demand for skims underwear peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the skims underwear niche?: Listings span $7.27–$33.12; the average listing price is $14.42 (sweet spot $15–$100). The average incumbent carries 6,633 reviews — the moat a new listing must climb.