Is skims dress profitable to sell on Amazon United States?

The niche generates $40K/yr across 29 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +14.7%. Flapen's verdict: Skip it (39/100).

How competitive is the skims dress niche?

18 brands and 22 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in skims dress?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Strap/String Quality. The return rate is 17.8% — above our launch gate.

When does demand for skims dress peak?

Demand peaks in Aug–Sep–Oct; the busiest month runs 3.9× the quietest.

What does it cost to enter the skims dress niche?

Listings span $14.95–$63.43; the average listing price is $28.81 (sweet spot $15–$100). The average incumbent carries 1,376 reviews — the moat a new listing must climb.

skims dress

Skip it

High returns (17.8%) — this niche doesn't clear our bar today.

Avg price

Incredible$28.81

avg listing price — sweet spot $15–$100

Price range

Incredible$14.95–$63.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,375.86

avg incumbent reviews — the moat a new listing must climb

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Growth

Okay+14.7%

90-day search growth — must beat 0% to launch

Market size

Bad$40K

$40K/yr · 688K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Returns

Bad17.8%

return rate — above 5% kills the launch gate

Signals High Returns

According to Flapen's Amazon United States niche tracking, skims dress is a $40K/yr Amazon United States market (688K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 39/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

skims dress market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $58K–$72K; units × avg price
Conversion rate: 0.2%
Avg BSR: #1,379
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 0.2%
Avg brand age: 31 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

55%

Top 20: 88%

Open market

19%

PUMIEY31%
REORIA20%
LILLUSORY18%
VIUTIL6%
Mokayee3%
Starrylion3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +14.7% search growth over the last 90 days.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.9×

Open Trend

Top skims dress search terms

skims dress210K/yr -4.6%0.4% conv.
reoria dress84K/yr -14.1%0.1% conv.
skims dupe dress61K/yr -8.3%0.3% conv.
maxi bodycon dresses for women17K/yr +176.6%0.0% conv.
skims dresses for women43K/yr -7.1%0.3% conv.
tight maxi dress27K/yr +25.5%0.1% conv.
short sleeve bodycon dress27K/yr +49.8%0.0% conv.
tight long dress27K/yr +13.5%0.0% conv.
body con midi dress21K/yr +39.6%0.0% conv.
skims dress dupe34K/yr -7.0%0.4% conv.

All search terms

Top skims dress products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PUMIEY Maxi Dress for Women Long Dresses Bodycon Dresses Summer Slip Dress Jet Black Small

PUMIEY$27.384.5★2,171 rev

LILLUSORY Womens Bodycon Maxi Long Dresses 2026 Beach Vacation Clothes Spring Fashion Summer Casual Elegant Sundress Sun Resort Wear Midi Cocktail Wedding Guest Sexy Party Outfits Black M

LILLUSORY$25.034.4★2,348 rev

REORIA Womens Sexy Casual Lounge Slip Long Dress Elegant Wedding Guest Sleeveless Backless Ribbed Bodycon Maxi Dresses Black Small

REORIA$31.204.5★2,318 rev

VIUTIL Womens Sexy Bodycon Maxi Dress Sleeveless Tight Lounge Slip Long Dress 2026 Summer Black Small

VIUTIL$19.674.4★1,962 rev

PUMIEY Long Sleeve Dresses for Women Maxi Dresses Dupes Bodycon Dresses for Women Jet Black Small

PUMIEY$29.564.5★2,979 rev

Newest

by launch date

REORIA Summer Wedding Guest Maxi Dresses for Women Sleeveless Square Neck Sheer Mesh Ruched Bodycon Long Dress Trendy Clothes Black Onyx Small

REORIA$45.69116 rev

5mo ago

REORIA Womens Boat Neck Mesh Ruched Mini Dress Drop Waist Sleeveless Going Out Dresses Ensign Blue Polka Dot Medium

REORIA$38.2459 rev

6mo ago

PINSV Women Summer Long Dress Casual Slip Sexy Sleeveless Bodycon Maxi Dresses for Women Black XL

PINSV$14.95643 rev

7mo ago

SOLY HUX Womens Elegant Mesh V Neck Bodycon Maxi Dress Summer Cocktail Party Wedding Guest Long Cami Sundresses Solid Yellow Small

SOLY HUX$38.45181 rev

1y ago

Starrylion Lace Homecoming Dress Hoco Womens Mini Dress Tight Bodycon Club Sexy Dresses for Women Padded Cocoa M

Starrylion$24.43138 rev

1y ago

What buyers say about skims dress

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“Fits well”

Quality-Overall10%

“great quality dress”

Shape/Style9%

“Very flattering”

Comfort-Overall7%

“comfortable too”

Stretchability/Expandability/Elasticity6%

“The material is super stretchy and comfortable”

Color6%

“The color is beautiful”

Material Quality5%

“Besides that the material is comfortable and good quality”

Soft Feel4%

“Soft and silky”

Transparency3%

“not see through”

Value For Money2%

“Definitely worth the buy”

What buyers complain about

Size-Overall12%

“it is a bit long”

Quality-Overall11%

“Extremely cheap quality not flattering one bit”

Strap/String Quality6%

“2 stars for the cute idea BUT the straps are very thin easily rip-able not only that”

Color5%

“ended up using a different color instead”

Stitch/Finish/Polish5%

“they are sewn in”

Length4%

“neither one was long like the pic shows”

Transparency4%

“not see every curve”

Stretchability/Expandability/Elasticity4%

“the elastic on the top wore out after one or two times wearing it”

Smell3%

“It came smelling like someone has worn it”

Thickness3%

“It isn't super thick”

Top return reasons

Size-Overall41%

Length13%

Material Quality8%

Waist Fit7%

Chest Fit5%

Hip Fit4%

Shoulder Fit3%

Shape/Style3%

Thin3%

Advertised Vs Actual Product2%

Common questions

Is skims dress profitable to sell on Amazon United States?: The niche generates $40K/yr across 29 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +14.7%. Flapen's verdict: Skip it (39/100).
How competitive is the skims dress niche?: 18 brands and 22 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in skims dress?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Strap/String Quality. The return rate is 17.8% — above our launch gate.
When does demand for skims dress peak?: Demand peaks in Aug–Sep–Oct; the busiest month runs 3.9× the quietest.
What does it cost to enter the skims dress niche?: Listings span $14.95–$63.43; the average listing price is $28.81 (sweet spot $15–$100). The average incumbent carries 1,376 reviews — the moat a new listing must climb.