Is skims bra dupe profitable to sell on Amazon United States?

The niche generates $41K/yr across 125 tracked products. 18 of 29 products launched in the last 360 days are still selling. 90-day search growth is +27.0%. Flapen's verdict: Skip it (48/100).

How competitive is the skims bra dupe niche?

36 brands and 162 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in skims bra dupe?

Top complaints mined from reviews: Size-Overall, Strap/String Quality, Comfort-Overall. The return rate is 11.3% — above our launch gate.

When does demand for skims bra dupe peak?

Demand peaks in Jan–Jul–Oct–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the skims bra dupe niche?

Listings span $10.14–$66.47; the average listing price is $20.32 (sweet spot $15–$100). The average incumbent carries 11,947 reviews — the moat a new listing must climb.

skims bra dupe

Skip it

High returns (11.3%) — this niche doesn't clear our bar today.

Competition

Incredible20%

top-5 click share — an open shelf

Avg price

Great$20.32

avg listing price — sweet spot $15–$100

Price range

Great$10.14–$66.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Growth

Good+27.0%

90-day search growth — must beat 0% to launch

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Review moat

Bad11,947.38

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$41K

$41K/yr · 259K searches

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Returns

Bad11.3%

return rate — above 5% kills the launch gate

Signals High Returns

According to Flapen's Amazon United States niche tracking, skims bra dupe is a $41K/yr Amazon United States market (259K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Jul–Oct–Dec. Verdict: Skip it — 48/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

skims bra dupe market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $51K–$61K; units × avg price
Conversion rate: 0.8%
Avg BSR: #267
Page quality: 0%
Prime: 98%
Sponsored: 85%
Out of stock: 0.1%
Avg brand age: 36 months
Avg seller age: 141 days

Competition & brand share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

36 rising

Sellers

162

Top-5 brand share

76%

Top 20: 93%

Top-5 click share

20%

Top 20: 46%

Open market

22%

Warner's49%
Vertvie11%
OEAK7%
LetsJoli6%
PoseFree2%
As Fairy2%

Demand & seasonality

Weekly Amazon search volume, last 78 weeks — +27.0% search growth over the last 90 days.

Peak months: Jan, Jul, Oct, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top skims bra dupe search terms

warners cloud 9 wireless bra30K/yr +28.2%0.5% conv.
warners no side effects bras for women24K/yr +112.1%0.6% conv.
vertvie41K/yr +13.2%0.4% conv.
wireless comfy push up bra15K/yr +50.3%0.2% conv.
warners easy does it wireless bra11K/yr +242.9%1.2% conv.
vertvie bras for women10K/yr +39.4%0.6% conv.
warners no side effects bra11K/yr +24.9%0.5% conv.
warners cloud 9 bra11K/yr +31.0%0.4% conv.
uniqlo bra8K/yr +74.7%0.1% conv.
warners easy does it bras for women16K/yr -22.2%1.5% conv.

All search terms

Top skims bra dupe products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OEAK Womens Deep V Bras Wireless Comfortable Bra Supportive No Underwire Bras Tshirt Push Up Bralettes Plunge Seamless Bra Coffee M

OEAK$18.854.0★13,129 rev

Warners womens Cloud 9 Wire-free Contour bras White 36B US

Warner's$20.334.4★31,177 rev

Warners womens Easy Does It Underarm Smoothing With Seamless Stretch Wireless Lightly Lined Comfort Rm3911a Bra Butterscotch Medium US

Warner's$17.474.4★50,336 rev

LetsJoli Jelly Bras for Women Push Up Bra Wireless No Underwire Supportive Full Coverage Plus Size for Older Women(Leopard Pink L)

LetsJoli$19.624.1★16,468 rev

Cloud 9 Wire-Free Contour Bra

Warner's$20.994.4★31,177 rev

Newest

by launch date

Vertvie Jelly Wireless Bras for Women Push Up Plunge Seamless T-Shirt Bras No Underwire Supportive Full Coverage Bralettes(Leopard Pink Medium)

Vertvie$19.504,192 rev

5mo ago

LetsJoli Jelly Bras for Women Push Up Bra Wireless No Underwire Supportive Full Coverage Plus Size for Older Women(Leopard Pink L)

LetsJoli$19.6216,468 rev

5mo ago

COMFBAY Womens Deep V Jelly Wireless Bras Gel Seamless Comfortable Plunge Padded Bralette No Underwire Push Up T-Shirt Bra Back Smoothing Everyday Bra with Soft Support Pink Leopard L

COMFBAY$17.8779 rev

6mo ago

Vertvie Jelly Bras for Women Plus Size Minimizer Soft Wireless Push Up Bra Full Supportive Older Lift Back Coverage Bralette(Skin 38DD)

Vertvie$18.804,544 rev

9mo ago

Cuteio Wireless Jelly Bras for Women No Underwire with Support - Seamless Wirefree Bralettes Everyday Full Coverage Comfort Tshirt Padded Bra Nude L

Cuteio$15.282,082 rev

1y ago

What buyers say about skims bra dupe

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall38%

“the bra is so comfortable”

Size-Overall17%

“Amazing Fit”

Soft Feel8%

“Butter Soft”

Quality-Overall4%

“Excellent product”

Strap/String Quality3%

“Straps are great”

Value For Money3%

“Great value”

Material Quality2%

“Awesome material”

Color2%

“the color is accurate”

Chest Fit1%

“It covered most of my chest”

Stretchability/Expandability/Elasticity1%

“The material was of nice material and stretchy”

What buyers complain about

Size-Overall26%

“Did not fit”

Strap/String Quality7%

“Strap broke”

Comfort-Overall6%

“I find this bra uncomfortable”

Quality-Overall4%

“Not well made”

Chest Fit4%

“Does not support large breasts”

Advertised Vs Actual Product3%

“Doesn't fit as described”

Durability2%

“Broke”

Shape/Style2%

“was not flattering”

Stretchability/Expandability/Elasticity2%

“hard to stretch”

Material Quality2%

“wrong material”

Top return reasons

Size-Overall58%

Chest Fit23%

Comfort-Overall3%

Advertised Vs Actual Product2%

Shape/Style2%

Material Quality1%

Strap/String Quality1%

Cushion1%

Color1%

Arm Fit1%

Common questions

Is skims bra dupe profitable to sell on Amazon United States?: The niche generates $41K/yr across 125 tracked products. 18 of 29 products launched in the last 360 days are still selling. 90-day search growth is +27.0%. Flapen's verdict: Skip it (48/100).
How competitive is the skims bra dupe niche?: 36 brands and 162 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in skims bra dupe?: Top complaints mined from reviews: Size-Overall, Strap/String Quality, Comfort-Overall. The return rate is 11.3% — above our launch gate.
When does demand for skims bra dupe peak?: Demand peaks in Jan–Jul–Oct–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the skims bra dupe niche?: Listings span $10.14–$66.47; the average listing price is $20.32 (sweet spot $15–$100). The average incumbent carries 11,947 reviews — the moat a new listing must climb.