Skip to content

Ski Sweater Women

Fail

Demand is soft, at -96.9% this quarter, so Ski Sweater Women is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$36K/yr355K searches / yr
90-day growth
-96.9%search demand this quarter
Competition
25%top-5 click share · 31 brands · 35 sellers

Flapen Score

Ski Sweater Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Ski Sweater Women is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ski Sweater Women market on Amazon at a glance

Shoppers on Amazon United States searched for Ski Sweater Women 355K times last year and spent an estimated $36K. The top 5 brands take 58% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 355K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -96.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
355K
Growth, 90 days vs prior 90
-96.9%
Conversion, latest week
0.3%
Market size, estimated
$36Ka year
Peak month
January95.3× the quietest month
Top search term
ski sweater89K searches a year

02 · Price

A sale here is worth $38.01.

Listings sell for $38.01 on average, from $14.60 to $155.44. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $38.01 that is $0 to $4K a year per listing.

Average price
$38.01inside the $15 to $100 sweet spot
Price range
$14.60–$155.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
19.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #10,828 within Sweaters. It carries 1,017 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
97%
Out of stock, average day
10.1%
Average rank
#10,828in Sweaters
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
1,017per listing
Listings tracked
59

04 · Newcomers

0 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Ski Sweater Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

31 rising

Sellers

35

Top-5 brand share

58%

Top 20: 91%

Top-5 click share

25%

Top 20: 64%

Open market

38%

  • Brand 121%
  • Brand 215%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 64%

Demand

Ski Sweater Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 95.3×

Search terms

Top Ski Sweater Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ski sweater89K/yr
  • ski sweater women83K/yr
  • apres ski sweater67K/yr
  • apres sweater14K/yr
  • ski sweaters23K/yr
  • womens ski sweater20K/yr
  • apres ski sweater women21K/yr
  • apres sweater women10K/yr
  • ski sweaters for women13K/yr
  • womens ski sweaters13K/yr

Reviews and returns

What reviews say buyers love and hate about Ski Sweater Women

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
31%of negative reviews mention “Size-Overall”
19.5%of orders come back
“Not a good fit”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Ski Sweater Women questions

Answered from the same tracked data.