Ski Scarf Women

Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -92.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months

200K

Growth, 90 days vs prior 90

-92.6%

Conversion, latest week

0.3%

Market size, estimated

$16Ka year

Top search term

turtle fur74K searches a year

Listings sell for $25.18 on average, from $7.45 to $67.33. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $25.18 that is $6K to $13K a year per listing.

Average price

$25.18inside the $15 to $100 sweet spot

Price range

$7.45–$67.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$6K–$13K

Returns

4.5%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 66% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #2,123 within Scarves. It carries 2,298 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

66%

Out of stock, average day

9.5%

Average rank

#2,123in Scarves

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

2,298per listing

Listings tracked

79

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

47 months