Ski Mask

Shoppers searched for this 16.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -50.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.8M a year.

Searches, last 12 months

16.2M

Growth, 90 days vs prior 90

-50.9%

Conversion, latest week

2.5%

Market size, estimated

$9.8Ma year

Peak month

December5.5× the quietest month

Top search term

ski mask3.2M searches a year

Listings sell for $24.37 on average, from $6.08 to $114.35. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 15,000 to 20,000 of them. At $24.37 that is $366K to $487K a year per listing.

Average price

$24.37inside the $15 to $100 sweet spot

Price range

$6.08–$114.35

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500K–600K

Units per listing a year

15,000–20,000

Revenue per listing a year

$366K–$487K

Returns

2.6%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #388 within Balaclavas. It carries 7,475 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#388in Balaclavas

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

7,475per listing

Listings tracked

26

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

46 months