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Ski Lock

Fail

Demand is soft, at -81.6% this quarter, so Ski Lock is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$99K/yr178K searches / yr
90-day growth
-81.6%search demand this quarter
Competition
51%top-5 click share · 21 brands · 56 sellers

Flapen Score

Ski Lock against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Ski Lock is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ski Lock market on Amazon at a glance

Shoppers on Amazon United States searched for Ski Lock 178K times last year and spent an estimated $99K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -81.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months
178K
Growth, 90 days vs prior 90
-81.6%
Conversion, latest week
3.5%
Market size, estimated
$99Ka year
Peak month
January20.5× the quietest month
Top search term
retractable cable lock26K searches a year

02 · Price

A sale here is worth $15.70.

Listings sell for $15.70 on average, from $8.44 to $32.81. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $15.70 that is $4K to $8K a year per listing.

Average price
$15.70inside the $15 to $100 sweet spot
Price range
$8.44–$32.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #116 within Travel Accessories. It carries 2,412 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
4.9%
Average rank
#116in Travel Accessories
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
2,412per listing
Listings tracked
29

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
48 months

Products

Top Ski Lock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

56

Top-5 brand share

63%

Top 20: 99%

Top-5 click share

51%

Top 20: 91%

Open market

30%

  • Brand 122%
  • Brand 219%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Ski Lock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '24Spike '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 20.5×

Search terms

Top Ski Lock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • retractable cable lock26K/yr
  • retractable lock8K/yr
  • retractable bike lock5K/yr
  • snowboard lock45K/yr
  • ski lock57K/yr
  • ski locks cable retractable9K/yr
  • ski locks12K/yr
  • snowboard lock cable retractable3K/yr
  • dakine micro lock3K/yr
  • dakine lock3K/yr

Reviews and returns

What reviews say buyers love and hate about Ski Lock

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Locking Mechanism”
14%of negative reviews mention “Durability”
2.7%of orders come back
“Broke quickly”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ski Lock questions

Answered from the same tracked data.