Ski Jackets for Women

Shoppers searched for this 5.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -90.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $281K a year.

Searches, last 12 months

5.3M

Growth, 90 days vs prior 90

-90.3%

Conversion, latest week

0.1%

Market size, estimated

$281Ka year

Peak month

December31.6× the quietest month

Top search term

long coat women480K searches a year

Listings sell for $52.57 on average, from $11.75 to $191.48. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At $52.57 that is $0 to $5K a year per listing.

Average price

$52.57inside the $15 to $100 sweet spot

Price range

$11.75–$191.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

9.2%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #238 within Coats, Jackets & Vests. It carries 3,373 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

99%

Out of stock, average day

2.2%

Average rank

#238in Coats, Jackets & Vests

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

3,373per listing

Listings tracked

148

33 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

33

Successful launches

3Amazon's first-year sales bar

Average brand age

43 months