ski jacket women waterproof insulated
Skip itSoft demand (-86.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$49.76avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Price range
Good$19.48–$152.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,328.66avg incumbent reviews — the moat a new listing must climb
Market size
Bad$14K$14K/yr · 212K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-86.8%90-day search growth — must beat 0% to launch
Returns
Bad19.8%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, ski jacket women waterproof insulated is a $14K/yr Amazon United States market (212K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 31/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
ski jacket women waterproof insulated market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $37K–$50K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #26
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 6.5%
- Avg brand age
- 42 months
- Avg seller age
- 165 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
22 rising
Sellers
41
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
23%
Top 20: 52%
Open market
17%
- MOERDENG59%
- MAGCOMSEN9%
- Outdoor Ventures6%
- 33,000ft4%
- Columbia3%
- TACVASEN2%
- Open — no brand owns it (16 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — -86.8% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 31.4×
Top ski jacket women waterproof insulated search terms
- womens skiing jackets19K/yr
- ski jacket for women25K/yr
- womens ski jacket waterproof insulated34K/yr
- womens ski jacket waterproof12K/yr
- womens waterproof ski jacket14K/yr
- snow jackets23K/yr
- ski jacket womens21K/yr
- ski coat women15K/yr
- thinnest warmest womens jacket5K/yr
- woman ski jacket12K/yr
Top ski jacket women waterproof insulated products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MOERDENG Womens Waterproof Ski Jacket Warm Winter Snow Coat Mountain Windbreaker Hooded Raincoat Jacket
MOERDENG$44.154.5★38,280 rev
MOERDENG Womens Waterproof Ski Jacket Warm Winter Coat Outdoor Windbreaker Hiking Snowboarding Jacket
MOERDENG$40.164.6★5,540 rev
Outdoor Ventures Womens Softshell Jacket with Hood Fleece Lined Warm Lightweight Waterproof Insulated Windbreaker
Outdoor Ventures$51.234.7★1,967 rev
MAGCOMSEN Womens Snow Jacket Waterproof Insulated Ski Jackets Ladies Snowboarding Jackets Winter Jackets with Hood Windproof Hiking Jacket
MAGCOMSEN$53.264.6★1,818 rev
MOERDENG Womens Waterproof Ski Jacket Warm Winter Snow Coat Mountain Windbreaker Hooded Raincoat Jacket
MOERDENG$44.304.5★38,280 rev
Newest
by launch date
Columbia Womens Whirlibird V Interchange Jacket Everblue Cross Dye X-Small
Columbia$114.73113 rev
MOERDENG Womens Waterproof Snow Ski Jacket Warm Winter Coat Insulated Snowboarding Jacket Softshell Hiking Jacket
MOERDENG$35.76314 rev
MAOYSSEN Mens Waterproof Ski Jacket Warm Winter Snow Coat Mountain Windbreaker Fur Hooded Snowboarding Jakcet Parka
MAOYSSEN$25.78205 rev
MOERDENG Womens Insulated Snow Ski Jacket Warm Winter Coat Waterproof Snowboarding Jacket Softshell Hiking Winter Jacket
MOERDENG$39.89386 rev
MOERDENG Womens Snow Ski Jacket Warm Winter Coat Waterproof Snowboarding Jacket Mountain Hiking Winter Jacket
MOERDENG$39.81564 rev
Trending
90-day click momentumMAOYSSEN Mens Waterproof Ski Jacket Warm Winter Snow Coat Mountain Windbreaker Fur Hooded Snowboarding Jakcet Parka
MAOYSSEN$25.784.6★
MOERDENG Womens Ski Jacket Warm Winter Coat Hooded Snowboarding Jackets Waterproof Mountain Windbreaker for Hiking Traval
MOERDENG$33.424.5★
MOERDENG Womens Insulated Snow Ski Jacket Warm Winter Coat Waterproof Snowboarding Jacket Softshell Hiking Winter Jacket
MOERDENG$39.894.5★
MOERDENG Womens Waterproof Ski Jacket Warm Winter Snow Coat Mountain Windbreaker Hooded Raincoat Jacket
MOERDENG$47.364.5★
MOERDENG Womens Waterproof Snow Ski Jacket Warm Winter Coat Insulated Snowboarding Jacket Softshell Hiking Jacket
MOERDENG$35.764.7★
What buyers say about ski jacket women waterproof insulated
What buyers praise and complain about, mined from review topics.What buyers love
“keeps me warm”
“Fits to size”
“GREAT quality”
“Excellent value”
“Comfy and warm”
“It is wind resistant”
“Lightweight and easy to pack”
“There are plenty of pockets”
“Color is pretty”
“the material is great”
What buyers complain about
“Little big”
“Used product”
“Broken zipper”
“When will the wrinkles fall out”
“it's cheaply made”
“Not as warm as described”
“not that stylish looking tho”
“not the shade of pink I was looking for”
“But I returned it because it was bulkier than I was wanting”
“Sleeves short-order next size”
Top return reasons
Common questions
- Is ski jacket women waterproof insulated profitable to sell on Amazon United States?
- The niche generates $14K/yr across 73 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -86.8%. Flapen's verdict: Skip it (31/100).
- How competitive is the ski jacket women waterproof insulated niche?
- 22 brands and 41 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in ski jacket women waterproof insulated?
- Top complaints mined from reviews: Size-Overall, Product Condition, Zipper Quality. The return rate is 19.8% — above our launch gate.
- When does demand for ski jacket women waterproof insulated peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 31.4× the quietest.
- What does it cost to enter the ski jacket women waterproof insulated niche?
- Listings span $19.48–$152.72; the average listing price is $49.76 (sweet spot $15–$100). The average incumbent carries 6,329 reviews — the moat a new listing must climb.