Ski Jacket Women Waterproof Insulated

Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -86.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months

212K

Growth, 90 days vs prior 90

-86.8%

Conversion, latest week

0.1%

Market size, estimated

$14Ka year

Peak month

January31.4× the quietest month

Top search term

womens skiing jackets19K searches a year

Listings sell for $49.76 on average, from $19.48 to $152.72. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $49.76 that is $0 to $5K a year per listing.

Average price

$49.76inside the $15 to $100 sweet spot

Price range

$19.48–$152.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

19.8%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #26 within Skiing. It carries 6,329 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

6.5%

Average rank

#26in Skiing

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

6,329per listing

Listings tracked

73

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

42 months