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Ski Jacket Men

Fail

Shoppers spend an estimated $0 a year here, so Ski Jacket Men is a Fail.

Flapen Score
30
30 / 100
Ranks 15,861 of 16,930 Clothing, Shoes & Jewelry niches · −15 vs the category median of 45
Market size
$0/yr183K searches / yr
90-day growth
-89.3%search demand this quarter
Competition
23%top-5 click share · 30 brands · 90 sellers

Flapen Score

Ski Jacket Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Ski Jacket Men is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ski Jacket Men market on Amazon at a glance

Shoppers on Amazon United States searched for Ski Jacket Men 183K times last year and spent an estimated $0. The top 5 brands take 71% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -89.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
183K
Growth, 90 days vs prior 90
-89.3%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
January74.2× the quietest month
Top search term
snow jacket men158K searches a year

02 · Price

A sale here is worth $64.70.

Listings sell for $64.70 on average, from $24.47 to $307.02. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $64.70 that is $0 to $6K a year per listing.

Average price
$64.70inside the $15 to $100 sweet spot
Price range
$24.47–$307.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
11.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #84 within Skiing. It carries 2,181 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
97%
Out of stock, average day
7.0%
Average rank
#84in Skiing
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
2,181per listing
Listings tracked
96

04 · Newcomers

0 of last year's 27 launches cleared the first-year sales bar.

27 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
27
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Ski Jacket Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

30 rising

Sellers

90

Top-5 brand share

71%

Top 20: 95%

Top-5 click share

23%

Top 20: 53%

Open market

29%

  • Brand 138%
  • Brand 215%
  • Brand 37%
  • Brand 46%
  • Brand 53%
  • Brand 63%

Demand

Ski Jacket Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 74.2×

Search terms

Top Ski Jacket Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • snow jacket men158K/yr
  • best winter jackets for extreme cold14K/yr
  • insulated coat6K/yr
  • black jacket winter3K/yr
  • winter hacket2K/yr

Reviews and returns

What reviews say buyers love and hate about Ski Jacket Men

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Warmth”
16%of negative reviews mention “Size-Overall”
11.9%of orders come back
“Size runs small”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Ski Jacket Men questions

Answered from the same tracked data.