Is ski jacket profitable to sell on Amazon United States?

The niche generates $85K/yr across 133 tracked products. 0 of 39 products launched in the last 360 days are still selling. 90-day search growth is -91.0%. Flapen's verdict: Skip it (36/100).

How competitive is the ski jacket niche?

26 brands and 89 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in ski jacket?

Top complaints mined from reviews: Size-Overall, Zipper Quality, Quality-Overall. The return rate is 9.6% — above our launch gate.

When does demand for ski jacket peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 34.7× the quietest.

What does it cost to enter the ski jacket niche?

Listings span $16.41–$307.02; the average listing price is $70.63 (sweet spot $15–$100). The average incumbent carries 3,526 reviews — the moat a new listing must climb.

ski jacket

Skip it

Soft demand (-91.0% this quarter) — this niche doesn't clear our bar today.

Competition

Incredible14%

top-5 click share — an open shelf

Avg price

Great$70.63

avg listing price — sweet spot $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,526.19

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$16.41–$307.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$85K

$85K/yr · 1.7M searches

Returns

Bad9.6%

return rate — above 5% kills the launch gate

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-91.0%

90-day search growth — must beat 0% to launch

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, ski jacket is a $85K/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 36/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

ski jacket market data

Units sold / yr: 8K–10K; avg 0–100/product
Revenue / yr: $565K–$706K; units × avg price
Conversion rate: 0.1%
Avg BSR: #75
Page quality: 0%
Prime: 99%
Sponsored: 86%
Out of stock: 7.5%
Avg brand age: 46 months
Avg seller age: 155 days

Competition & brand share

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

Brands

26 falling

Sellers

Top-5 brand share

64%

Top 20: 97%

Top-5 click share

14%

Top 20: 38%

Open market

32%

MAOYSSEN30%
TACVASEN12%
MOERDENG9%
Columbia7%
Helly Hansen5%
Spyder5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -91.0% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 34.7×

Open Trend

Top ski jacket search terms

ski jacket429K/yr -91.5%0.1% conv.
ski jacket men415K/yr -91.4%0.1% conv.
mens ski jacket352K/yr -94.1%0.2% conv.
mens skiing jackets26K/yr -75.7%0.0% conv.
ski jackets50K/yr -86.3%0.1% conv.
men ski jacket41K/yr -87.0%0.0% conv.
mens snow jacket81K/yr -93.5%0.1% conv.
ski coat57K/yr -90.9%0.2% conv.
snow jackets for men22K/yr -72.5%0.1% conv.
ski jacket men waterproof34K/yr -89.4%0.0% conv.

All search terms

Top ski jacket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TACVASEN Winter Jacket for Men Skiing Warm Fleece Jackets Hooded Water Resistant Rain Jacket Black Thermal Snowboarding Jacket Windbreaker for Cold Weather

TACVASEN$52.934.7★5,866 rev

Jingangjin Mens Mountain Waterproof Ski Jacket Winter Windbreaker Warm Hooded Snowboarding Raincoat Jackets

Jingangjin$25.164.6★950 rev

MAOYSSEN Mens Waterproof Ski Jacket Warm Winter Snow Coat Mountain Windbreaker Fur Hooded Snowboarding Jakcet Parka

MAOYSSEN$25.784.6★205 rev

Men Winter Jacket Work Coat Waterproof Windbreaker Heavy Heat Warm Thermal Insulated Snow Outfit Snowboard Accessories Snowmobile Essentials Clothes Fishing Gear Hiking Equipment Ski Lover Gifts

Yufawow$46.404.7★1,100 rev

The North Face Mens ThermoBall Snow Triclimate Jacket - 3-in-1 Ski & Snowboard Coat Waterproof Shell Insulated Inner TNF Black-NPF Medium

The North Face$307.024.4★61 rev

Newest

by launch date

Spyder Mens Vertex Jacket

Spyder$191.9411 rev

9mo ago

Spyder Mens Ski Jacket - 3-in-1 System Snow Waterproof Winter Jackets for Men - Mens Snowboard Jacket with Detachable Hood Size Small Black Raven

Spyder$97.14144 rev

10mo ago

Men Winter Jacket Work Coat Waterproof Windbreaker Heavy Heat Warm Thermal Insulated Snow Outfit Snowboard Accessories Snowmobile Essentials Clothes Fishing Gear Hiking Equipment Ski Lover Gifts

Yufawow$46.401,100 rev

11mo ago

MAOYSSEN Mens Ski Jacket with Hooded Snowboarding Waterproof Fleece Lining Jacket Winter Coat Multi Pockets

MAOYSSEN$33.90217 rev

12mo ago

MAOYSSEN Mens Ski Jacket with Hooded Snowboarding Waterproof Fleece Lining Jacket Winter Coat Multi Pockets

MAOYSSEN$34.04217 rev

12mo ago

What buyers say about ski jacket

What buyers praise and complain about, mined from review topics.

What buyers love

Warmth29%

“Keeps me warm”

Size-Overall14%

“Fit great”

Quality-Overall11%

“Overall, this is a reliable product and a good value for the price”

Value For Money9%

“Great value”

Weather Proof5%

“I recommend it for cold weather”

Weight Light3%

“It's lightweight”

Comfort-Overall3%

“Very comfortable”

Pockets/Compartments3%

“Lots of pockets”

Material Quality2%

“Affordable and good material”

Advertised Vs Actual Product2%

“As advertised”

What buyers complain about

Size-Overall19%

“Larger than expected”

Zipper Quality8%

“Broken zipper”

Quality-Overall5%

“Poor quality,”

Thickness4%

“Thinner than I thought”

Wrinkles3%

“Came very wrinkled”

Durability3%

“Not durable enough”

Thin3%

“Too thin”

Warmth2%

“will not keep you warm”

Product Condition2%

“But arrived in condition like it was already used or kept in dirt”

Material Quality2%

“Material was very loud whenever I moved”

Top return reasons

Size-Overall57%

Chest Fit4%

Sleeve Fit4%

Advertised Vs Actual Product3%

Material Quality3%

Warmth3%

Color2%

Zipper Quality2%

Shoulder Fit2%

Thin2%

Common questions

Is ski jacket profitable to sell on Amazon United States?: The niche generates $85K/yr across 133 tracked products. 0 of 39 products launched in the last 360 days are still selling. 90-day search growth is -91.0%. Flapen's verdict: Skip it (36/100).
How competitive is the ski jacket niche?: 26 brands and 89 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in ski jacket?: Top complaints mined from reviews: Size-Overall, Zipper Quality, Quality-Overall. The return rate is 9.6% — above our launch gate.
When does demand for ski jacket peak?: Demand peaks in Jan–Feb–Dec; the busiest month runs 34.7× the quietest.
What does it cost to enter the ski jacket niche?: Listings span $16.41–$307.02; the average listing price is $70.63 (sweet spot $15–$100). The average incumbent carries 3,526 reviews — the moat a new listing must climb.