Ski Hat

Shoppers searched for this 524K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -84.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $172K a year.

Searches, last 12 months

524K

Growth, 90 days vs prior 90

-84.9%

Conversion, latest week

1.3%

Market size, estimated

$172Ka year

Peak month

December28.1× the quietest month

Top search term

cc hats for women73K searches a year

Listings sell for $24.69 on average, from $10.32 to $94.89. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $24.69 that is $2K to $6K a year per listing.

Average price

$24.69inside the $15 to $100 sweet spot

Price range

$10.32–$94.89

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

6.3%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #964 within Skullies & Beanies. It carries 5,449 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

95%

Out of stock, average day

5.0%

Average rank

#964in Skullies & Beanies

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

5,449per listing

Listings tracked

93

18 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

18

Successful launches

4Amazon's first-year sales bar

Average brand age

42 months