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Ski Face Masks for Women

Fail

Demand is soft, at -86.3% this quarter, so Ski Face Masks for Women is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$9K/yr27K searches / yr
90-day growth
-86.3%search demand this quarter
Competition
32%top-5 click share · 16 brands · 75 sellers

Flapen Score

Ski Face Masks for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Ski Face Masks for Women is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ski Face Masks for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Ski Face Masks for Women 27K times last year and spent an estimated $9K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -86.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-86.3%
Conversion, latest week
1.5%
Market size, estimated
$9Ka year
Peak month
January14.9× the quietest month
Top search term
full face mask for women5K searches a year

02 · Price

A sale here is worth $22.92.

Listings sell for $22.92 on average, from $6.21 to $70.40. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $22.92 that is $0 to $2K a year per listing.

Average price
$22.92inside the $15 to $100 sweet spot
Price range
$6.21–$70.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #3,364 within Balaclavas. It carries 3,105 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
92%
Out of stock, average day
0.4%
Average rank
#3,364in Balaclavas
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
3,105per listing
Listings tracked
38

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Ski Face Masks for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

16 rising

Sellers

75

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

32%

Top 20: 78%

Open market

13%

  • Brand 153%
  • Brand 219%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (10 brands, 13%)

Demand

Ski Face Masks for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 14.9×

Search terms

Top Ski Face Masks for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • full face mask for women5K/yr
  • seirus face mask14K/yr
  • seirus7K/yr
  • ski face masks for women446/yr
  • seirus innovation357/yr

Reviews and returns

What reviews say buyers love and hate about Ski Face Masks for Women

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Size-Overall”
2.8%of orders come back
“Way too tight”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Ski Face Masks for Women questions

Answered from the same tracked data.