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Ski Boot Insoles

Fail

An estimated 9.5% of orders come back, so Ski Boot Insoles is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$66K/yr143K searches / yr
90-day growth
+1.4%search demand this quarter
Competition
28%top-5 click share · 16 brands · 54 sellers

Flapen Score

Ski Boot Insoles against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Ski Boot Insoles is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ski Boot Insoles market on Amazon at a glance

Shoppers on Amazon United States searched for Ski Boot Insoles 143K times last year and spent an estimated $66K. The top 5 brands take 89% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months
143K
Growth, 90 days vs prior 90
+1.4%
Conversion, latest week
0.9%
Market size, estimated
$66Ka year
Peak month
December1.7× the quietest month
Top search term
dr scholls mens shoes99K searches a year

02 · Price

A sale here is worth $54.47.

Listings sell for $54.47 on average, from $22.33 to $117.12. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $54.47 that is $0 to $5K a year per listing.

Average price
$54.47inside the $15 to $100 sweet spot
Price range
$22.33–$117.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
9.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #757 within Shoes. It carries 3,176 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#757in Shoes
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
3,176per listing
Listings tracked
74

04 · Newcomers

1 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Ski Boot Insoles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

16 rising

Sellers

54

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

28%

Top 20: 63%

Open market

8%

  • Brand 174%
  • Brand 27%
  • Brand 34%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (10 brands, 8%)

Demand

Ski Boot Insoles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Ski Boot Insoles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dr scholls mens shoes99K/yr
  • dr scholls shoes for men32K/yr
  • dr. scholls shoes for men12K/yr

Reviews and returns

What reviews say buyers love and hate about Ski Boot Insoles

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Comfort-Overall”
18%of negative reviews mention “Size-Overall”
9.5%of orders come back
“They will not fit”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Ski Boot Insoles questions

Answered from the same tracked data.