Ski Base Layer Women

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -66.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-66.6%

Conversion, latest week

0.3%

Market size, estimated

$91Ka year

Peak month

December13.1× the quietest month

Top search term

cuddle duds women pajamas225K searches a year

Listings sell for $30.57 on average, from $9.45 to $47.46. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $30.57 that is $0 to $3K a year per listing.

Average price

$30.57inside the $15 to $100 sweet spot

Price range

$9.45–$47.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

8.3%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #638 within Sleep & Lounge. It carries 3,799 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

98%

Out of stock, average day

7.3%

Average rank

#638in Sleep & Lounge

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

3,799per listing

Listings tracked

131

56 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

56

Successful launches

9Amazon's first-year sales bar

Average brand age

45 months