Ski Base Layer

Shoppers searched for this 234K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -83.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months

234K

Growth, 90 days vs prior 90

-83.9%

Conversion, latest week

0.8%

Market size, estimated

$60Ka year

Peak month

December21.4× the quietest month

Top search term

under armour cold gear women40K searches a year

Listings sell for $31.41 on average, from $12.27 to $64.09. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $31.41 that is $0 to $3K a year per listing.

Average price

$31.41inside the $15 to $100 sweet spot

Price range

$12.27–$64.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

10.8%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #782 within Active Shirts & Tees. It carries 3,471 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

100%

Out of stock, average day

7.3%

Average rank

#782in Active Shirts & Tees

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

3,471per listing

Listings tracked

29

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

43 months