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Sketcher Men Shoes

Fail

Buyers convert on only 0.4% of searches, so Sketcher Men Shoes is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$83K/yr411K searches / yr
90-day growth
-11.2%search demand this quarter
Competition
16%top-5 click share · 20 brands · 120 sellers

Flapen Score

Sketcher Men Shoes against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sketcher Men Shoes is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sketcher Men Shoes market on Amazon at a glance

Shoppers on Amazon United States searched for Sketcher Men Shoes 411K times last year and spent an estimated $83K. The top 5 brands take 80% of clicks. Demand peaks in Jul–Aug–Sep–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 411K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months
411K
Growth, 90 days vs prior 90
-11.2%
Conversion, latest week
0.4%
Market size, estimated
$83Ka year
Peak month
July1.9× the quietest month
Top search term
skechers slip-ins men39K searches a year

02 · Price

A sale here is worth $51.92.

Listings sell for $51.92 on average, from $21.61 to $109.92. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $51.92 that is $0 to $5K a year per listing.

Average price
$51.92inside the $15 to $100 sweet spot
Price range
$21.61–$109.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
10.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #166 within Shoes. It carries 6,943 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
99%
Out of stock, average day
0.0%
Average rank
#166in Shoes
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
6,943per listing
Listings tracked
147

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Sketcher Men Shoes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

Brands

20 rising

Sellers

120

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

16%

Top 20: 40%

Open market

16%

  • Brand 160%
  • Brand 27%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (14 brands, 16%)

Demand

Sketcher Men Shoes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Sketcher Men Shoes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skechers slip-ins men39K/yr
  • skechers step ins for men39K/yr
  • skechers for men slip in50K/yr
  • skechers slip ons for men hands free22K/yr
  • slip in skechers hands free slip-ins men22K/yr
  • skechers mens slip ons sneakers55K/yr
  • mens skechers slip ons hands free28K/yr
  • skechers hands free slip-ins men25K/yr
  • mens skechers hands free slip-ins sneakers31K/yr
  • mens skechers slip in16K/yr

Reviews and returns

What reviews say buyers love and hate about Sketcher Men Shoes

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Comfort-Overall”
22%of negative reviews mention “Size-Overall”
10.2%of orders come back
“these are longer”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sketcher Men Shoes questions

Answered from the same tracked data.