Skip to content

Skeleton Sweater

Fail

Demand is soft, at -48.9% this quarter, so Skeleton Sweater is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$39K/yr300K searches / yr
90-day growth
-48.9%search demand this quarter
Competition
30%top-5 click share · 18 brands · 19 sellers

Flapen Score

Skeleton Sweater against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Skeleton Sweater is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skeleton Sweater market on Amazon at a glance

Shoppers on Amazon United States searched for Skeleton Sweater 300K times last year and spent an estimated $39K. The top 5 brands take 79% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 300K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -48.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
300K
Growth, 90 days vs prior 90
-48.9%
Conversion, latest week
0.4%
Market size, estimated
$39Ka year
Peak month
October37.4× the quietest month
Top search term
skeleton sweater106K searches a year

02 · Price

A sale here is worth $32.20.

Listings sell for $32.20 on average, from $20.76 to $47.33. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $32.20 that is $0 to $3K a year per listing.

Average price
$32.20inside the $15 to $100 sweet spot
Price range
$20.76–$47.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
8.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 25.0% of listings are out of stock. The average listing ranks #36,709 within Sweaters. It carries 186 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
96%
Out of stock, average day
25.0%
Average rank
#36,709in Sweaters
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
186per listing
Listings tracked
50

04 · Newcomers

0 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Skeleton Sweater products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

18 rising

Sellers

19

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

30%

Top 20: 69%

Open market

18%

  • Brand 145%
  • Brand 213%
  • Brand 311%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (12 brands, 18%)

Demand

Skeleton Sweater search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 37.4×

Search terms

Top Skeleton Sweater search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skeleton sweater106K/yr
  • skull sweater44K/yr
  • skeleton cardigan29K/yr
  • skull sweaters for women37K/yr
  • skeleton sweater women53K/yr
  • skeleton sweater men8K/yr
  • skeleton cardigan women10K/yr
  • womens skeleton sweater10K/yr
  • halloween skeleton sweater4K/yr

Reviews and returns

What reviews say buyers love and hate about Skeleton Sweater

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Size-Overall”
8.7%of orders come back
“didn't fit well”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Skeleton Sweater questions

Answered from the same tracked data.