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Skeleton Socks

Fail

Shoppers spend an estimated $22K a year here, so Skeleton Socks is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$22K/yr43K searches / yr
90-day growth
+4.2%search demand this quarter
Competition
39%top-5 click share · 29 brands · 28 sellers

Flapen Score

Skeleton Socks against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Skeleton Socks is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skeleton Socks market on Amazon at a glance

Shoppers on Amazon United States searched for Skeleton Socks 43K times last year and spent an estimated $22K. The top 5 brands take 50% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
+4.2%
Conversion, latest week
4.7%
Market size, estimated
$22Ka year
Peak month
October18.3× the quietest month
Top search term
skeleton socks28K searches a year

02 · Price

A sale here is worth $10.62.

Listings sell for $10.62 on average, from $4.39 to $19.92. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $10.62 that is $0 to $1K a year per listing.

Average price
$10.62under the $15 to $100 sweet spot
Price range
$4.39–$19.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
6.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.5% of listings are out of stock. The average listing ranks #52,331 within Socks. It carries 2,526 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
21.5%
Average rank
#52,331in Socks
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
2,526per listing
Listings tracked
43

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Skeleton Socks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

29 rising

Sellers

28

Top-5 brand share

50%

Top 20: 92%

Top-5 click share

39%

Top 20: 78%

Open market

44%

  • Brand 113%
  • Brand 212%
  • Brand 310%
  • Brand 49%
  • Brand 56%
  • Brand 66%

Demand

Skeleton Socks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 18.3×

Search terms

Top Skeleton Socks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skeleton socks28K/yr
  • skeleton socks men4K/yr
  • skeleton socks women8K/yr
  • skeleton socks for kids3K/yr

Reviews and returns

What reviews say buyers love and hate about Skeleton Socks

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Size-Overall”
6.2%of orders come back
“Even the right size is to tight”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Skeleton Socks questions

Answered from the same tracked data.