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Skeleton Onesie

Fail

An estimated 17.5% of orders come back, so Skeleton Onesie is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$67K/yr336K searches / yr
90-day growth
-4.9%search demand this quarter
Competition
47%top-5 click share · 28 brands · 57 sellers

Flapen Score

Skeleton Onesie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Skeleton Onesie is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skeleton Onesie market on Amazon at a glance

Shoppers on Amazon United States searched for Skeleton Onesie 336K times last year and spent an estimated $67K. The top 5 brands take 53% of clicks. Demand peaks in Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 336K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
336K
Growth, 90 days vs prior 90
-4.9%
Conversion, latest week
0.6%
Market size, estimated
$67Ka year
Peak month
October233.8× the quietest month
Top search term
skeleton suit20K searches a year

02 · Price

A sale here is worth $32.27.

Listings sell for $32.27 on average, from $10.11 to $76.44. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $32.27 that is $0 to $3K a year per listing.

Average price
$32.27inside the $15 to $100 sweet spot
Price range
$10.11–$76.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
17.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 20.9% of listings are out of stock. The average listing ranks #31,226 within Sleep & Lounge. It carries 1,843 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
93%
Out of stock, average day
20.9%
Average rank
#31,226in Sleep & Lounge
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
1,843per listing
Listings tracked
40

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Skeleton Onesie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

28 rising

Sellers

57

Top-5 brand share

53%

Top 20: 92%

Top-5 click share

47%

Top 20: 79%

Open market

43%

  • Brand 122%
  • Brand 211%
  • Brand 39%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Skeleton Onesie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 233.8×

Search terms

Top Skeleton Onesie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skeleton suit20K/yr
  • skeleton costume men136K/yr
  • mens skeleton costume80K/yr
  • skeleton onsie13K/yr
  • adult skeleton onesie12K/yr
  • men skeleton costume13K/yr
  • skeleton onesies3K/yr
  • skeleton costume mens5K/yr
  • skeleton onesie men6K/yr
  • skeleton costume for men8K/yr

Reviews and returns

What reviews say buyers love and hate about Skeleton Onesie

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
31%of negative reviews mention “Size-Overall”
17.5%of orders come back
“Size down”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Skeleton Onesie questions

Answered from the same tracked data.