Skeleton Earrings

Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months

226K

Growth, 90 days vs prior 90

-7.7%

Conversion, latest week

1.2%

Market size, estimated

$34Ka year

Peak month

October18.1× the quietest month

Top search term

skull earrings for men24K searches a year

Listings sell for $12.82 on average, from $4.53 to $30.45. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $12.82 that is $1K to $3K a year per listing.

Average price

$12.82under the $15 to $100 sweet spot

Price range

$4.53–$30.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

2.2%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #3,953 within Jewelry. It carries 477 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

100%

Out of stock, average day

6.6%

Average rank

#3,953in Jewelry

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

477per listing

Listings tracked

42

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months