skeleton earrings
Skip itA small market ($34K/yr) — this niche doesn't clear our bar today.
Brand share
Great53%top-5 brand share — no brand owns this niche
Review moat
Great477.29avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.53–$30.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.82avg listing price — sweet spot $15–$100
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$34K$34K/yr · 226K searches
According to Flapen's Amazon United States niche tracking, skeleton earrings is a $34K/yr Amazon United States market (226K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 47/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
skeleton earrings market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $103K–$128K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #3,953
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 74%
- Out of stock
- 6.6%
- Avg brand age
- 38 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
33 falling
Sellers
39
Top-5 brand share
53%
Top 20: 88%
Top-5 click share
44%
Top 20: 78%
Open market
43%
- BONSNY17%
- FLYUN16%
- PUNKYOUTH9%
- EVBEA7%
- COOLSTEELANDBEYOND4%
- COLORFUL BLING4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.7% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 18.1×
Top skeleton earrings search terms
- skull earrings for men24K/yr
- skull earrings women39K/yr
- skeleton earrings78K/yr
- skull stud earrings12K/yr
- mens skull earrings7K/yr
- sugar skull earrings15K/yr
- skull hoop earrings6K/yr
- skull earrings for women6K/yr
- skeleton earrings for women32K/yr
- skull earring5K/yr
Top skeleton earrings products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FLYUN 6Pairs Easter Skull Mens Earrings for Men Flat Back Faux Fake Gauges Earring 10MM Jewelry Studs with Screw Backs (Black)
FLYUN$19.754.5★678 rev
Bonsny Acrylic Drop Dangle Halloween Rose Flower Skeleton Skull Earrings Punk Jewelry For Women Gift
BONSNY$5.944.4★366 rev
EVBEA Cute Skull Studs Women Gothic Cool Skeleton Jewelry Candy Earrings for Women (203 pl)
EVBEA$9.794.4★631 rev
PUNKYOUTH Gothic Stag Skull Earrings 18G Antler Deer Drop Hoop Earrings for Women Men Christmas Punk Style Alternative Earring Jewelry with 925 Silver Post
PUNKYOUTH$29.715.0★9 rev
PUNKYOUTH Gothic Punk Skull Hoop Earrings 18G 1mm Piercing Jewelry Vintage Cool Biker Rock Skeleton Bone Mismatched Sun Moon Huggie Dangle For Women Men Statement Daily Wear Gift Accessories
PUNKYOUTH$30.454.4★7 rev
Newest
by launch datePUNKYOUTH Gothic Punk Skull Hoop Earrings 18G 1mm Piercing Jewelry Vintage Cool Biker Rock Skeleton Bone Mismatched Sun Moon Huggie Dangle For Women Men Statement Daily Wear Gift Accessories
PUNKYOUTH$30.457 rev
PUNKYOUTH Gothic Punk Skull Hoop Earrings 18G 1mm Piercing Jewelry Vintage Cool Biker Rock Skeleton Bone Mismatched Sun Moon Huggie Dangle For Women Men Statement Daily Wear Gift Accessories
PUNKYOUTH$29.207 rev
PUNKYOUTH Gothic Stag Skull Earrings 18G Antler Deer Drop Hoop Earrings for Women Men Christmas Punk Style Alternative Earring Jewelry with 925 Silver Post
PUNKYOUTH$29.719 rev
Halloween Skeleton Earrings for Women Punk Gothic Hypoallergenic Dangle Earrings Skull Jewelry for Costume Party Accessories
Lanfixilly$4.8667 rev
RechicGu Vintage Silver Halloween Earrings For Women Men Skull Skeleton Drop Chain Dangle Earring Skull Rock Ear Piercing Gothic Death Halloween Party Stud Accessories
RechicGu$8.7933 rev
Trending
90-day click momentumPUNKYOUTH Gothic Punk Skull Hoop Earrings 18G 1mm Piercing Jewelry Vintage Cool Biker Rock Skeleton Bone Mismatched Sun Moon Huggie Dangle For Women Men Statement Daily Wear Gift Accessories
PUNKYOUTH$30.454.4★
PUNKYOUTH Gothic Punk Skull Hoop Earrings 18G 1mm Piercing Jewelry Vintage Cool Biker Rock Skeleton Bone Mismatched Sun Moon Huggie Dangle For Women Men Statement Daily Wear Gift Accessories
PUNKYOUTH$29.204.4★
Bonsny Acrylic Drop Dangle Halloween Skeleton Skull Earrings Punk Jewelry For Women Gift
BONSNY$5.924.4★
FLYUN 6Pairs Easter Skull Mens Earrings for Men Flat Back Faux Fake Gauges Earring 10MM Jewelry Studs with Screw Backs (Black)
FLYUN$19.754.5★
Halloween Skull Earrings - Skeleton Stud Earrings for Women Gothic & Spooky Retro Punk Style Skeleton Hand Design Silver
CSIYANJRY99$6.944.1★
What buyers say about skeleton earrings
What buyers praise and complain about, mined from review topics.What buyers love
“Very well made”
“They fit perfect”
“Nice value”
“just right”
“Colorr”
“are easy to use”
“Not too heavy”
“Cute and sturdy”
“I loved these earrings - theyre a beautiful design”
“They are very durable”
What buyers complain about
“These earrings were larger than I expected”
“they are heavier than I expected”
“cheap”
“Poorly designed clasps”
“Its not worth $16 quality wise as well”
“It wasnt what was listed on the description”
“they stick straight out from the post instead of laying flat against the ear”
“only one is useful”
“most of them broke :/ only good for short times”
“Poorly designed clasps”
Top return reasons
Common questions
- Is skeleton earrings profitable to sell on Amazon United States?
- The niche generates $34K/yr across 42 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Skip it (47/100).
- How competitive is the skeleton earrings niche?
- 33 brands and 39 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in skeleton earrings?
- Top complaints mined from reviews: Size-Overall, Weight Heavy, Quality-Overall. The return rate is 2.2%.
- When does demand for skeleton earrings peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 18.1× the quietest.
- What does it cost to enter the skeleton earrings niche?
- Listings span $4.53–$30.45; the average listing price is $12.82 (sweet spot $15–$100). The average incumbent carries 477 reviews — the moat a new listing must climb.