skechers cleo flats for women
Skip itHigh returns (12.9%) — this niche doesn't clear our bar today.
Avg price
Incredible$39.31avg listing price — sweet spot $15–$100
Price range
Great$9.79–$93.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great27%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+9.4%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Okay3,394.21avg incumbent reviews — the moat a new listing must climb
Market size
Bad$33K$33K/yr · 416K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad12.9%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, skechers cleo flats for women is a $33K/yr Amazon United States market (416K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 40/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
skechers cleo flats for women market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $39K–$49K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #244
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 52%
- Out of stock
- 0.0%
- Avg brand age
- 38 months
- Avg seller age
- 149 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
23 rising
Sellers
74
Top-5 brand share
86%
Top 20: 99%
Top-5 click share
27%
Top 20: 55%
Open market
12%
- Skechers70%
- DEXJEWU7%
- ATHMILE5%
- poemlady2%
- Frank Mully2%
- Reimferce1%
- Open — no brand owns it (17 brands, 12%)
Top skechers cleo flats for women search terms
- skechers ballet flats for women45K/yr
- skechers cleo flats for women59K/yr
- skechers cleo61K/yr
- sketchers flats27K/yr
- skechers ballet flats23K/yr
- skechers dress shoes30K/yr
- skechers flats for women comfortable17K/yr
- skechers womens flats15K/yr
- womens skechers flats13K/yr
- dressy skechers for women14K/yr
Top skechers cleo flats for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Skechers Womens Cleo 2.0 - Love Spell Scalloped Knit Skimmer Flats with Air-Cooled Memory Foam Black 9
Skechers$37.024.3★1,260 rev
Cleo 2.0 - Glitzy Daze
Skechers$31.904.5★1,231 rev
ATHMILE Womens Flat Ballet Shoes Knit for Women Round Toe Women Flats Comfort Soft Slip on Flat Shoes Wedding Office Work Dressy Casual Black Size 8
ATHMILE$28.104.4★1,404 rev
Skechers Womens Cleo Square - Blissful Soul Navy 8
Skechers$46.914.4★71 rev
Skechers Womens On-The-Go Go Walk Lite - Susie Natural 8
Skechers$41.374.3★2,080 rev
Newest
by launch date
Reimferce Women Comfortable Casual Flats: Lightweight & Anti-Slip for Outdoor Walking - Soft Insole & Breathable Knit for Confidence - Women 25-45 Black
Reimferce$24.1688 rev
Vipost Knit Ballet Flats for Women Pointed Toe Comfortable Foldable Flat Shoes for Work Travel Wedding Breathable Slip On Dressy Flats Black
Vipost$25.82119 rev
Skechers Womens Cleo 2.0 - Mesmerizing Nights TPE 9
Skechers$49.72101 rev
Skechers Womens Cleo 2.0 - Mesmerizing Nights NVY 8
Skechers$51.67101 rev
Skechers Womens Cleo Square - Blissful Soul Navy 8
Skechers$46.9171 rev
Trending
90-day click momentumSkechers Womens Cleo 2.0 - Mesmerizing Nights NVY 8
Skechers$51.674.6★
Skechers Womens Cleo Square - Blissful Soul Navy 7.5
Skechers$45.764.4★
Vipost Knit Ballet Flats for Women Pointed Toe Comfortable Foldable Flat Shoes for Work Travel Wedding Breathable Slip On Dressy Flats Black
Vipost$25.824.4★
poemlady Womens Ballet Flat Shoes Dress Knit Round Toe Slip On Ballerina Walking Flats Shoes for Woman Casual Comfort Soft 5.5
poemlady$30.024.4★
DEXJEWU Womens Wide Toe Box Flats Shoes Knit Ballet Flat Slip-on Dress Walking Comfort Shoes 005 Navy 10.5
DEXJEWU$37.684.2★
What buyers say about skechers cleo flats for women
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable and beautiful”
“Shoes fit perfect”
“Good quality”
“These shoes are incredibly soft and comfortable”
“love the shape”
“color”
“Good for walking”
“The price is affordable”
“Comfortable with some stretch”
“theyre still holding strong”
What buyers complain about
“Runs large”
“Not comfortable at all”
“Toe box a little tight at first”
“Painful”
“Looks cheap”
“I wish they came also in a beige or tan”
“slide on the heel”
“found dirty shoes that clearly were not new sold as new shoes to me”
“not what I expected for the price”
“Icky icky nylon”
Top return reasons
Common questions
- Is skechers cleo flats for women profitable to sell on Amazon United States?
- The niche generates $33K/yr across 84 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +9.4%. Flapen's verdict: Skip it (40/100).
- How competitive is the skechers cleo flats for women niche?
- 23 brands and 74 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in skechers cleo flats for women?
- Top complaints mined from reviews: Size-Overall, Comfort-Overall, Feet Fit. The return rate is 12.9% — above our launch gate.
- What does it cost to enter the skechers cleo flats for women niche?
- Listings span $9.79–$93.20; the average listing price is $39.31 (sweet spot $15–$100). The average incumbent carries 3,394 reviews — the moat a new listing must climb.