Skip to content

Skechers Cleo Flats for Women

Fail

An estimated 12.9% of orders come back, so Skechers Cleo Flats for Women is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$33K/yr416K searches / yr
90-day growth
+9.4%search demand this quarter
Competition
27%top-5 click share · 23 brands · 74 sellers

Flapen Score

Skechers Cleo Flats for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Skechers Cleo Flats for Women is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skechers Cleo Flats for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Skechers Cleo Flats for Women 416K times last year and spent an estimated $33K. The top 5 brands take 86% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 416K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
416K
Growth, 90 days vs prior 90
+9.4%
Conversion, latest week
0.2%
Market size, estimated
$33Ka year
Top search term
skechers ballet flats for women45K searches a year

02 · Price

A sale here is worth $39.31.

Listings sell for $39.31 on average, from $9.79 to $93.20. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $39.31 that is $0 to $4K a year per listing.

Average price
$39.31inside the $15 to $100 sweet spot
Price range
$9.79–$93.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
12.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

52% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #244 within Athletic. It carries 3,394 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#244in Athletic
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
3,394per listing
Listings tracked
84

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Skechers Cleo Flats for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

23 rising

Sellers

74

Top-5 brand share

86%

Top 20: 99%

Top-5 click share

27%

Top 20: 55%

Open market

12%

  • Brand 170%
  • Brand 27%
  • Brand 35%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (17 brands, 12%)

Search terms

Top Skechers Cleo Flats for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skechers ballet flats for women45K/yr
  • skechers cleo flats for women59K/yr
  • skechers cleo61K/yr
  • sketchers flats27K/yr
  • skechers ballet flats23K/yr
  • skechers dress shoes30K/yr
  • skechers flats for women comfortable17K/yr
  • skechers womens flats15K/yr
  • womens skechers flats13K/yr
  • dressy skechers for women14K/yr

Reviews and returns

What reviews say buyers love and hate about Skechers Cleo Flats for Women

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Comfort-Overall”
27%of negative reviews mention “Size-Overall”
12.9%of orders come back
“Runs large”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Skechers Cleo Flats for Women questions

Answered from the same tracked data.