Skechers Cleo Flats for Women
FailAn estimated 12.9% of orders come back, so Skechers Cleo Flats for Women is a Fail.
- Flapen Score
- 40 / 100Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 4540
- Market size
- $33K/yr416K searches / yr
- 90-day growth
- +9.4%search demand this quarter
- Competition
- 27%top-5 click share · 23 brands · 74 sellers
Flapen Score
Skechers Cleo Flats for Women against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Skechers Cleo Flats for Women is stronger. Inside it, weaker.
Market
The Skechers Cleo Flats for Women market on Amazon at a glance
Shoppers on Amazon United States searched for Skechers Cleo Flats for Women 416K times last year and spent an estimated $33K. The top 5 brands take 86% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 416K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.
- Searches, last 12 months
- 416K
- Growth, 90 days vs prior 90
- +9.4%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $33Ka year
- Top search term
- skechers ballet flats for women45K searches a year
02 · Price
A sale here is worth $39.31.
Listings sell for $39.31 on average, from $9.79 to $93.20. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $39.31 that is $0 to $4K a year per listing.
- Average price
- $39.31inside the $15 to $100 sweet spot
- Price range
- $9.79–$93.20
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 12.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
52% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #244 within Athletic. It carries 3,394 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 52%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #244in Athletic
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 3,394per listing
- Listings tracked
- 84
04 · Newcomers
2 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Skechers Cleo Flats for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
23 rising
Sellers
74
Top-5 brand share
86%
Top 20: 99%
Top-5 click share
27%
Top 20: 55%
Open market
12%
- Brand 170%
- Brand 27%
- Brand 35%
- Brand 42%
- Brand 52%
- Brand 61%
- Open — no brand owns it (17 brands, 12%)
Search terms
Top Skechers Cleo Flats for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- skechers ballet flats for women45K/yr
- skechers cleo flats for women59K/yr
- skechers cleo61K/yr
- sketchers flats27K/yr
- skechers ballet flats23K/yr
- skechers dress shoes30K/yr
- skechers flats for women comfortable17K/yr
- skechers womens flats15K/yr
- womens skechers flats13K/yr
- dressy skechers for women14K/yr
Reviews and returns
What reviews say buyers love and hate about Skechers Cleo Flats for Women
We read the reviews and the return reasons for every product selling here.
“Runs large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Skechers Cleo Flats for Women questions
Answered from the same tracked data.









