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51

skechers aero burst

Worth a look

Shows a fragmented shelf (top 5 take 20% of clicks), but weak search conversion (0.1%) keeps it on the watch list.

Market size 12Growth 91Conversion 2Competition 95Returns 24Price range 58Avg price 81Brand share 40Review moat 63Quality gap 50

Competition

Great20%

top-5 click share — an open shelf

Growth

Great+101.0%

90-day search growth — must beat 0% to launch

Avg price

Great$83.98

avg listing price — sweet spot $15–$100

Review moat

Good993.25

avg incumbent reviews — the moat a new listing must climb

Price range

Good$13.43–$159.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Returns

Bad5.3%

return rate — above 5% kills the launch gate

Market size

Bad$47K

$47K/yr · 434K searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, skechers aero burst is a $47K/yr Amazon United States market (434K searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

skechers aero burst market data

Units sold / yr
500–750
avg 0–100/product
Revenue / yr
$42K–$63K
units × avg price
Conversion rate
0.1%
Avg BSR
#432
Page quality
0%
Prime
100%
Sponsored
94%
Out of stock
2.0%
Avg brand age
35 months
Avg seller age
146 days

Competition & brand share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

30 rising

Sellers

66

Top-5 brand share

81%

Top 20: 97%

Top-5 click share

20%

Top 20: 54%

Open market

16%

  • Skechers58%
  • GSLMOLN8%
  • Mizuno6%
  • AVW5%
  • Kvovzo4%
  • Socviis3%
  • Open — no brand owns it (24 brands, 16%)

Demand

Weekly Amazon search volume, last 11 weeks — +101.0% search growth over the last 90 days.
18K13KSpike '26Apr '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Top skechers aero burst search terms

  • skechers aero burst men114K/yr
  • skechers aero burst119K/yr
  • skechers aero burst women84K/yr
  • skechers aeroburst14K/yr
  • skechers aeroburst for men18K/yr
  • skechers aero14K/yr
  • skechers aero razor7K/yr
  • skechers aero burst slip ins5K/yr
  • mens skechers aero burst7K/yr
  • aero burst skechers6K/yr
All search terms

Top skechers aero burst products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$9474%$2K6%$3K8%$4K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about skechers aero burst

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall38%

“Comfortable shoes”

Size-Overall9%

“Fit well”

Quality-Overall7%

“These socks are good quality”

Value For Money6%

“Good for the price”

Exercise/Sports Suitability5%

“great for workouts”

Color5%

“Colors are vibrant as shown”

Compression3%

“Good compression socks”

Soft Feel2%

“Very soft comfortable walking shoes great for me”

Durability2%

“Durable/ comfortable”

Cushion2%

“Great cushioning”

What buyers complain about

Size-Overall15%

“Too tight”

Comfort-Overall10%

“Uncomfortable”

Pain Relief-Overall7%

“My back was hurting every day”

Quality-Overall6%

“poor quality consistency”

Durability5%

“Poor quality they ripped after only 3 months where the mesh is”

Compression4%

“NO COMPRESSION AT ALL”

Heel Support3%

“These sneakers run big especially in the heel”

Material Quality2%

“It seems that Skechers chose to use the cheapest they could find in terms of material”

Cushion2%

“No cushion”

Value For Money2%

“Not worth the price”

Top return reasons

Feet Fit25%
Size-Overall23%
Length11%
Width8%
Comfort-Overall6%
Advertised Vs Actual Product3%
Material Quality3%
Compression3%
Cushion2%
Color2%

Common questions

Is skechers aero burst profitable to sell on Amazon United States?
The niche generates $47K/yr across 112 tracked products. 16 of 31 products launched in the last 360 days are still selling. 90-day search growth is +101.0%. Flapen's verdict: Worth a look (51/100).
How competitive is the skechers aero burst niche?
30 brands and 66 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in skechers aero burst?
Top complaints mined from reviews: Size-Overall, Comfort-Overall, Pain Relief-Overall. The return rate is 5.3% — above our launch gate.
What does it cost to enter the skechers aero burst niche?
Listings span $13.43–$159.56; the average listing price is $83.98 (sweet spot $15–$100). The average incumbent carries 993 reviews — the moat a new listing must climb.