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Skechers Aero Burst

Maybe

The top 5 products take only 20% of clicks. But buyers convert on only 0.1% of searches, so Skechers Aero Burst is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 16,930 Clothing, Shoes & Jewelry niches · +6 vs the category median of 45
Market size
$47K/yr434K searches / yr
90-day growth
+101.0%search demand this quarter
Competition
20%top-5 click share · 30 brands · 66 sellers

Flapen Score

Skechers Aero Burst against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Skechers Aero Burst is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skechers Aero Burst market on Amazon at a glance

Shoppers on Amazon United States searched for Skechers Aero Burst 434K times last year and spent an estimated $47K. The top 5 brands take 81% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

0.1% of searches ended in a purchase last week.

Shoppers searched for this 434K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +101.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
434K
Growth, 90 days vs prior 90
+101.0%
Conversion, latest week
0.1%
Market size, estimated
$47Ka year
Top search term
skechers aero burst men114K searches a year

02 · Price

A sale here is worth $83.98.

Listings sell for $83.98 on average, from $13.43 to $159.56. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $83.98 that is $0 to $8K a year per listing.

Average price
$83.98inside the $15 to $100 sweet spot
Price range
$13.43–$159.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #432 within Shoes. It carries 993 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
2.0%
Average rank
#432in Shoes
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
993per listing
Listings tracked
112

04 · Newcomers

Amazon counts 16 of last year's 31 launches as successful.

31 products launched here in the last 12 months. Amazon counts 16 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
31
Successful launches
16Amazon's first-year sales bar
Average brand age
35 months

Products

Top Skechers Aero Burst products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

$0$947$2K$3K$4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 rising

Sellers

66

Top-5 brand share

81%

Top 20: 97%

Top-5 click share

20%

Top 20: 54%

Open market

16%

  • Skechers58%
  • GSLMOLN8%
  • Mizuno6%
  • AVW5%
  • Kvovzo4%
  • Socviis3%
  • Open — no brand owns it (24 brands, 16%)

Demand

Skechers Aero Burst search demand

Weekly searches over the year. Pick a range.

18K13KSpike '26Apr '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Search terms

Top Skechers Aero Burst search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skechers aero burst men114K/yr
  • skechers aero burst119K/yr
  • skechers aero burst women84K/yr
  • skechers aeroburst14K/yr
  • skechers aeroburst for men18K/yr
  • skechers aero14K/yr
  • skechers aero razor7K/yr
  • skechers aero burst slip ins5K/yr
  • mens skechers aero burst7K/yr
  • aero burst skechers6K/yr

Reviews and returns

What reviews say buyers love and hate about Skechers Aero Burst

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%−0.07

Too tight

Runs small

They run big

Comfort-Overall10%+2.90

Uncomfortable

No slip, no comfort

These shoes are uncomfortable

Pain Relief-Overall7%−0.05

My back was hurting every day

They hurt my feet

things being more painful

Quality-Overall6%

poor quality consistency

Poor quality

Cheap

Durability5%−0.06

Poor quality they ripped after only 3 months where the mesh is

they are already falling apart

Fell apart

Love

Comfort-Overall38%+2.90

Comfortable shoes

Amazingly Comfortable

Enjoyable to wear

Size-Overall9%−0.07

Fit well

These shoes fit great

They are not too tight

Quality-Overall7%

These socks are good quality

well made

Excellent Quality

Value For Money6%+0.18

Good for the price

Well worth it

Great value

Exercise/Sports Suitability5%+0.52

great for workouts

Good walking shoes

A great walking shoe

Return

5.3% Return rate 63% Fixable by listing

Feet Fit25%███▇██
Size-Overall23%█▇███▇

Too tight

Runs small

They run big

Length11%▆▆▆█▇▇
Width8%█▆▇▆▅▆
Comfort-Overall6%█▆▅▇▆▆

Uncomfortable

No slip, no comfort

These shoes are uncomfortable

FAQ

Common Skechers Aero Burst questions

Answered from the same tracked data.