size 5 shoes
Skip itHigh returns (9.6%) — this niche doesn't clear our bar today.
Competition
Incredible13%top-5 click share — an open shelf
Avg price
Incredible$35.02avg listing price — sweet spot $15–$100
Price range
Great$8.73–$83.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Review moat
Bad5,670.12avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$43K$43K/yr · 124K searches
Returns
Bad9.6%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, size 5 shoes is a $43K/yr Amazon United States market (124K searches/yr). The top 5 brands hold 55% of demand. Verdict: Skip it — 45/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
size 5 shoes market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $35K–$44K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #541
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 7.0%
- Avg brand age
- 37 months
- Avg seller age
- 124 days
Competition & brand share
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.Brands
57 rising
Sellers
175
Top-5 brand share
55%
Top 20: 86%
Top-5 click share
13%
Top 20: 34%
Open market
41%
- Nike17%
- adidas14%
- Amazon Essentials11%
- Under Armour9%
- BNV4%
- ChicStride4%
Demand
Weekly Amazon search volume, last 30 weeks — +1.3% search growth over the last 90 days.Top size 5 shoes search terms
- size 5 shoes18K/yr
- shoes size 518K/yr
- boys nike shoes size 514K/yr
- nike shoes boys size 510K/yr
- nike shoes for boys size 59K/yr
- kids size 5 shoes7K/yr
- size 5 kids shoes7K/yr
- big kids shoes size 58K/yr
- big kid shoes size 56K/yr
- boys shoes 56K/yr
Top size 5 shoes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kids Shoes Boys Sneakers Sports Athletic Running Shoes Girls Shoes Navy Blue Big Kid Size 5
BNV$22.864.3★2,028 rev
Under Armour Unisex Grade School Lockdown 7 (600) Red/Black/White 5 US
Under Armour$39.734.6★2,122 rev
Nike Big Kids Flex Runner 4 Running Shoe Black/Black-White 5Y
Nike$43.904.5★1,458 rev
Under Armour Boys Grade School Assert 10 (001) Black/White/White 5 US
Under Armour$38.284.6★2,398 rev
KUBUA Kids Sneakers for Boys Girls Running Tennis Shoes Lightweight Breathable Sport Athletic A Black Red Size US 5 Big Kid
KUBUA$39.334.5★11,222 rev
Newest
by launch date
Adidas Unisex-Kids Samba Indoor White/None/None 5
adidas$68.931,800 rev
Adidas Unisex-Kids Lite Racer Adapt 7.0 Black/Black/Grey 5
adidas$42.432,524 rev
Adidas Unisex-Kids VL Court 3.0 White/Bliss Pink/Alumina 5
adidas$41.182,161 rev
adidas Unisex-Kids Fortarun 4.0 Black/Iron Metallic/Bliss Pink 5
adidas$39.34337 rev
Adidas Unisex-Adult Samba Indoor White/Black/Vivid Red 5
adidas$83.904,123 rev
Trending
90-day click momentum
Amazon Essentials Unisex Kids Low Top Lace Up Court Sneakers for Boys and Girls Navy 5 Big Kid
Amazon Essentials$16.734.4★
ChicStride Boys Girls Walking Shoes Kids Slip On Sneakers Tennis Running Athletic Shoes Camouflage Size 4
ChicStride$34.993.6★
Amazon Essentials Unisex Kids Lightweight Running Shoes for Boys and Girls White 5 Big Kid
Amazon Essentials$24.184.4★
Amazon Essentials Unisex Kids Lightweight Running Shoes for Boys and Girls Navy/Blue 5 Big Kid
Amazon Essentials$25.034.4★
adidas Unisex-Kids Fortarun 4.0 Black/Iron Metallic/Bliss Pink 5
adidas$39.344.6★
What buyers say about size 5 shoes
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable and cute”
“Fits to size”
“Nice quality shoes”
“Good value for the price”
“Durable”
“Super lightweight”
“As advertised”
“running I love them they are awesome”
“They are easy to get on and off”
“the color is cute”
What buyers complain about
“Size down”
“Broke after one week”
“Not well made”
“The elastic strings that are used instead of laces do not stay tied in a knot either”
“Arrived dirty, also not TTS runs small”
“The tag on the top is different. white not blue”
“Not worth the money”
“Do not believe the hype”
“dam my feet hurt like a bish fr”
“After the 2nd or 3rd day a hole appeared at the top of them”
Top return reasons
Common questions
- Is size 5 shoes profitable to sell on Amazon United States?
- The niche generates $43K/yr across 205 tracked products. 25 of 58 products launched in the last 360 days are still selling. 90-day search growth is +1.3%. Flapen's verdict: Skip it (45/100).
- How competitive is the size 5 shoes niche?
- 57 brands and 175 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in size 5 shoes?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 9.6% — above our launch gate.
- What does it cost to enter the size 5 shoes niche?
- Listings span $8.73–$83.90; the average listing price is $35.02 (sweet spot $15–$100). The average incumbent carries 5,670 reviews — the moat a new listing must climb.