size 13 shoes
Skip itA small market ($44K/yr) — this niche doesn't clear our bar today.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Incredible$42.40avg listing price — sweet spot $15–$100
Price range
Great$6.12–$99.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+12.5%90-day search growth — must beat 0% to launch
Review moat
Bad8,870.43avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.8%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$44K$44K/yr · 97K searches
According to Flapen's Amazon United States niche tracking, size 13 shoes is a $44K/yr Amazon United States market (97K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
size 13 shoes market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $42K–$53K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #148
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 75%
- Out of stock
- 2.8%
- Avg brand age
- 44 months
- Avg seller age
- 134 days
Competition & brand share
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
46 rising
Sellers
157
Top-5 brand share
61%
Top 20: 88%
Top-5 click share
16%
Top 20: 38%
Open market
36%
- adidas28%
- Under Armour15%
- New Balance7%
- Skechers6%
- Amazon Essentials5%
- Reebok4%
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — +12.5% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.7×
Top size 13 shoes search terms
- size 13 shoes11K/yr
- shoes size 139K/yr
- mens adidas shoes size 1311K/yr
- 13 extra wide mens shoes9K/yr
- mens black sneakers size 137K/yr
- mens size 138K/yr
- mens size 13 wide sneakers7K/yr
- mens sneakers 13 wide7K/yr
- mens 13 sneakers8K/yr
- mens running shoes 136K/yr
Top size 13 shoes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Adidas Mens Lite Racer Adapt 7.0 Black/Grey/Grey 13
adidas$42.904.5★7,664 rev
Under Armour Mens Charged Surge 4 (002) Black/Black/Black 13 US
Under Armour$43.164.6★14,502 rev
Adidas Mens Run Falcon 5 Black/White/Black 13
adidas$43.094.6★3,052 rev
adidas Mens Daily 4.0 Grey/Black/White 13
adidas$41.394.6★7,015 rev
adidas Mens Daily 4.0 Black/White/Gum 13
adidas$41.774.6★7,015 rev
Newest
by launch dateAdidas Mens Lite Racer Adapt 7.0 Black/Grey/Grey 13
adidas$42.907,664 rev
Adidas Mens Run Falcon 5 Black/White/Black 13
adidas$43.093,052 rev
adidas Mens Daily 4.0 Grey/Black/White 13
adidas$41.397,015 rev
adidas Mens Daily 4.0 Black/White/Gum 13
adidas$41.777,015 rev
adidas Mens Swift Run Core Black/Core Black/Core Black 13
adidas$60.143,458 rev
Trending
90-day click momentum
Amazon Essentials Mens Lighweight Knit Sneakers Black/Black 13
Amazon Essentials$30.354.4★
Under Armour Mens Charged Surge 4 (100) White/Halo Gray/Black 13 US
Under Armour$42.304.6★
Adidas Mens Lite Racer Adapt 7.0 White/Black/White 13
adidas$43.374.5★
Mens Running Shoes Tennis Walking Lightweight Athletic Workout Gym Shoes Breathable Fashion Sneakers All_Black 13
VXGGVX$18.254.1★
New Balance Mens 608 V5 Casual Comfort Cross Trainer Black/Black 13 X-Wide
New Balance$54.844.6★
What buyers say about size 13 shoes
What buyers praise and complain about, mined from review topics.What buyers love
“Nice and comfy”
“Exact fit”
“Awesome quality”
“Money well spent”
“Exactly what I wanted”
“Great for walking”
“They are very lightweight and breathe easily”
“so far they held up nicely”
“Beautiful color”
“stylish they are”
What buyers complain about
“Size Runs Small”
“the quality not as robust”
“These shoes are extremely uncomfortable”
“they started falling apart”
“But these are far too tight in the toe box”
“*** The width is too narrow”
“The black/black is not as expected”
“want an outrageous price”
“They hurt”
“Not as good as advertised”
Top return reasons
Common questions
- Is size 13 shoes profitable to sell on Amazon United States?
- The niche generates $44K/yr across 167 tracked products. 23 of 52 products launched in the last 360 days are still selling. 90-day search growth is +12.5%. Flapen's verdict: Skip it (49/100).
- How competitive is the size 13 shoes niche?
- 46 brands and 157 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in size 13 shoes?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Comfort-Overall. The return rate is 6.8% — above our launch gate.
- When does demand for size 13 shoes peak?
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the size 13 shoes niche?
- Listings span $6.12–$99.49; the average listing price is $42.40 (sweet spot $15–$100). The average incumbent carries 8,870 reviews — the moat a new listing must climb.