size 13 kids shoes
Skip itA small market ($12K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$30.00avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Price range
Great$10.06–$59.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Review moat
Okay2,417.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-14.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Returns
Bad9.0%return rate — above 5% kills the launch gate
Market size
Bad$12K$12K/yr · 42K searches
According to Flapen's Amazon United States niche tracking, size 13 kids shoes is a $12K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 42/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
size 13 kids shoes market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $15K–$23K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #553
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 15.5%
- Avg brand age
- 35 months
- Avg seller age
- 142 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
38 rising
Sellers
83
Top-5 brand share
57%
Top 20: 93%
Top-5 click share
21%
Top 20: 45%
Open market
38%
- Skechers21%
- KUBUA11%
- adidas10%
- RUNSIDE8%
- Amazon Essentials7%
- ChicStride5%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -14.8% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 2.7×
Top size 13 kids shoes search terms
- size 13 kids shoes14K/yr
- kid shoes size 137K/yr
- skechers for girls size 135K/yr
- girls skechers size 136K/yr
- kids tennis shoes size 135K/yr
- girls skechers size 13 little kid5K/yr
- size 13 toddler shoes boys379/yr
- skechers girls size 13 sneakers261/yr
Top size 13 kids shoes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TOEDNNQI Boys Girls Sneakers Kids Lightweight Breathable Strap Athletic Running Shoes for Toddler/Little Kid/Big Kid Grey Size 10
TOEDNNQI$19.314.4★13,390 rev
Amazon Essentials Unisex Kids Lightweight Running Shoes for Boys and Girls White 13 Little Kid
Amazon Essentials$28.494.4★54 rev
KUBUA Kids Sneakers for Boys Girls Running Tennis Shoes Lightweight Breathable Sport Athletic A Black Red Size US 13 Little Kid
KUBUA$39.354.5★11,222 rev
KUBUA Kids Sneakers for Boys Girls Running Tennis Shoes Lightweight Breathable Sport Athletic Blue Orange A Size US 13 Little Kid
KUBUA$39.384.5★11,222 rev
Skechers Unisex-Child Microspec Plus - Swirl Sweet Sneaker Perwinkle/Multi 13 Little Kid
Skechers$30.674.7★2,675 rev
Newest
by launch date
adidas Unisex-Kids Fortarun 4.0 Black/Iron Metallic/Bliss Pink 13
adidas$38.70337 rev
Adidas Unisex-Kids Lite Racer Adapt 7.0 White/Black/Black 13K
adidas$40.552,524 rev
adidas Unisex-Kids VL Court 3.0 Elastic Lace White/Black/Grey 13K
adidas$40.19719 rev
Adidas Unisex-Kids VL Court 3.0 White/Bliss Pink/Alumina 13
adidas$44.392,161 rev
Amazon Essentials Unisex Kids Lightweight Running Shoes for Boys and Girls White 13 Little Kid
Amazon Essentials$28.4954 rev
Trending
90-day click momentum
Amazon Essentials Unisex Kids Lightweight Running Shoes for Boys and Girls Grey/White 13 Little Kid
Amazon Essentials$25.704.4★
Amazon Essentials Unisex Kids Lightweight Running Shoes for Boys and Girls White 13 Little Kid
Amazon Essentials$28.494.4★
Nike Little Kids Flex Runner 4 Running Shoe Black/Black-White 13C
Nike$38.414.5★
ChicStride Boys Girls Walking Shoes Kids Slip On Sneakers Tennis Running Athletic Shoes Camouflage Size 4
ChicStride$34.993.6★
adidas Unisex-Kids Fortarun 4.0 Black/Iron Metallic/Bliss Pink 13
adidas$38.704.6★
What buyers say about size 13 kids shoes
What buyers praise and complain about, mined from review topics.What buyers love
“Fit as expected”
“Super comfortable”
“Great and affordable”
“Excellent quality”
“Love the color”
“Stylish shoes that are lightweight”
“they are easy to wear”
“Pretty durable”
“As advertised”
“Comfy and soft”
What buyers complain about
“Small and tight”
“Falling apart after 1 week”
“Unimpressed with quality”
“Received a used pair of shoes”
“Waste of Money”
“then my son found them very uncomfortable”
“and they already have a hole in them”
“the string doesnt hold”
“Laces are long”
“Not a fan of bright color”
Top return reasons
Common questions
- Is size 13 kids shoes profitable to sell on Amazon United States?
- The niche generates $12K/yr across 120 tracked products. 9 of 30 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Skip it (42/100).
- How competitive is the size 13 kids shoes niche?
- 38 brands and 83 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in size 13 kids shoes?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 9.0% — above our launch gate.
- When does demand for size 13 kids shoes peak?
- Demand peaks in Jul–Aug; the busiest month runs 2.7× the quietest.
- What does it cost to enter the size 13 kids shoes niche?
- Listings span $10.06–$59.01; the average listing price is $30.00 (sweet spot $15–$100). The average incumbent carries 2,418 reviews — the moat a new listing must climb.