size 12 toddler shoes boys
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$27.99avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Price range
Great$11.24–$43.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,439.79avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Returns
Bad7.8%return rate — above 5% kills the launch gate
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$45K$45K/yr · 139K searches
According to Flapen's Amazon United States niche tracking, size 12 toddler shoes boys is a $45K/yr Amazon United States market (139K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Jan–Aug. Verdict: Skip it — 44/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
size 12 toddler shoes boys market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $70K–$84K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #149
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 2.1%
- Avg brand age
- 37 months
- Avg seller age
- 136 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
30 rising
Sellers
38
Top-5 brand share
50%
Top 20: 94%
Top-5 click share
27%
Top 20: 61%
Open market
44%
- adidas16%
- KUBUA11%
- TOEDNNQI11%
- RUNSIDE6%
- Nike6%
- EGMPDA6%
Demand & seasonality
Weekly Amazon search volume, last 92 weeks — -3.5% search growth over the last 90 days.Peak months: Jan, Aug · busiest ÷ quietest = 2.1×
Top size 12 toddler shoes boys search terms
- size 12 toddler shoes boys19K/yr
- size 12 kids shoes14K/yr
- kids sneakers size 1215K/yr
- toddler size 12 shoes boys15K/yr
- toddler shoes size 1212K/yr
- boy sneakers size 1210K/yr
- toddler boy shoes size 1212K/yr
- boys sneakers size 12 little kid10K/yr
- size 12 boys sneakers7K/yr
- size 12 boy shoes7K/yr
Top size 12 toddler shoes boys products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TOEDNNQI Boys Girls Sneakers Kids Lightweight Breathable Strap Athletic Running Shoes for Toddler/Little Kid/Big Kid Grey Size 10
TOEDNNQI$19.314.4★13,390 rev
Simple Joys by Carters Boys Bailey Sneaker Navy
Simple Joys by Carter's$19.914.5★3,832 rev
EGMPDA Boys Girls Sneakers Tennis Sports Walking Athletic Running Kid Shoes Non-Slip Camouflage Lightweight Comfortable Breathable for Toddler/Little Kid/Big Kid Camou Size 12
EGMPDA$16.604.2★319 rev
KUBUA Kids Sneakers for Boys Girls Running Tennis Shoes Lightweight Breathable Sport Athletic Blue Orange A Size US 12 Little Kid
KUBUA$39.364.5★11,222 rev
Under Armour Boys Pre School Assert 10 Alternate Closure (001) Black/White/White 12K US
Under Armour$35.724.6★3,202 rev
Newest
by launch date
adidas Unisex-Kids VL Court 3.0 Elastic Lace White/Black/Grey 12K
adidas$40.27719 rev
Adidas Unisex-Kids Lite Racer Adapt 7.0 White/Black/Black 12K
adidas$41.002,524 rev
adidas Unisex-Kids Fortarun 4.0 Black/Iron Metallic/Bliss Pink 12
adidas$32.81337 rev
Amazon Essentials Unisex Kids Lightweight Running Shoes for Boys and Girls White 12 Little Kid
Amazon Essentials$24.8454 rev
EGMPDA Boys Sneakers Kids Tennis Sports Walking Athletic Running Shoes Lightweight Breathable Fitness Shoes for Toddler/Little Kid/Big Kid Black_Blue Size 12
EGMPDA$17.3974 rev
Trending
90-day click momentumAmazon Essentials Unisex Kids Lightweight Running Shoes for Boys and Girls White 12 Little Kid
Amazon Essentials$24.844.4★
EGMPDA Boys Sneakers Kids Tennis Sports Walking Athletic Running Shoes Lightweight Breathable Fitness Shoes for Toddler/Little Kid/Big Kid Black_Blue Size 12
EGMPDA$17.394.4★
Nike Little Kids Cosmic Runner Road Running Shoes Black/White-Anthracite 12C
Nike$42.584.5★
Under Armour Boys Pre School Charged Assert 11 Alternate Closure (001) Black/Black/White 12 US
Under Armour$34.364.7★
Nike Little Kids Flex Runner 4 Running Shoe Black/Black-White 12C
Nike$39.104.5★
What buyers say about size 12 toddler shoes boys
What buyers praise and complain about, mined from review topics.What buyers love
“The shoes fit perfectly”
“Super cute and comfy”
“The quality is solid for the price”
“Easy to put on”
“Great for the price”
“My son walks great in them”
“The colors are cute”
“Great lightweight shoes”
“Very durable”
“the style is cute”
What buyers complain about
“Less than 2 months old, already falling apart”
“Too small”
“Poor quality”
“They felt very heavy for a toddler shoe”
“he has a super high top foot that makes finding shoes difficult”
“Laces are long”
“unfortunately they had a huge hole only four months later”
“there is no grip or traction”
“Not for wide feet”
“Strap broke after 2 months”
Top return reasons
Common questions
- Is size 12 toddler shoes boys profitable to sell on Amazon United States?
- The niche generates $45K/yr across 66 tracked products. 7 of 18 products launched in the last 360 days are still selling. 90-day search growth is -3.5%. Flapen's verdict: Skip it (44/100).
- How competitive is the size 12 toddler shoes boys niche?
- 30 brands and 38 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in size 12 toddler shoes boys?
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 7.8% — above our launch gate.
- When does demand for size 12 toddler shoes boys peak?
- Demand peaks in Jan–Aug; the busiest month runs 2.1× the quietest.
- What does it cost to enter the size 12 toddler shoes boys niche?
- Listings span $11.24–$43.87; the average listing price is $27.99 (sweet spot $15–$100). The average incumbent carries 3,440 reviews — the moat a new listing must climb.