Size 12 Toddler Shoes Boys
FailShoppers spend an estimated $45K a year here, so Size 12 Toddler Shoes Boys is a Fail.
- Flapen Score
- 44 / 100Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 4544
- Market size
- $45K/yr139K searches / yr
- 90-day growth
- -3.5%search demand this quarter
- Competition
- 27%top-5 click share · 30 brands · 38 sellers
Flapen Score
Size 12 Toddler Shoes Boys against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Size 12 Toddler Shoes Boys is stronger. Inside it, weaker.
Market
The Size 12 Toddler Shoes Boys market on Amazon at a glance
Shoppers on Amazon United States searched for Size 12 Toddler Shoes Boys 139K times last year and spent an estimated $45K. The top 5 brands take 50% of clicks. Demand peaks in Jan–Aug. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.
- Searches, last 12 months
- 139K
- Growth, 90 days vs prior 90
- -3.5%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $45Ka year
- Peak month
- August2.1× the quietest month
- Top search term
- size 12 toddler shoes boys19K searches a year
02 · Price
A sale here is worth $27.99.
Listings sell for $27.99 on average, from $11.24 to $43.87. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $27.99 that is $0 to $3K a year per listing.
- Average price
- $27.99inside the $15 to $100 sweet spot
- Price range
- $11.24–$43.87
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 7.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #149 within Shoes. It carries 3,440 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 2.1%
- Average rank
- #149in Shoes
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 3,440per listing
- Listings tracked
- 66
04 · Newcomers
7 of last year's 18 launches cleared the first-year sales bar.
18 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 18
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Size 12 Toddler Shoes Boys products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TOEDNNQI Boys Girls Sneakers Kids Lightweight Breathable Strap Athletic Running Shoes for Toddler/Little Kid/Big Kid Grey Size 10
- Price
- $19.31
- Rating
- 4.4/5
- Reviews
- 13,390
- Age
- 6y ago

Simple Joys by Carters Boys Bailey Sneaker Navy
- Price
- $19.91
- Rating
- 4.5/5
- Reviews
- 3,832
- Age
- 4y ago

EGMPDA Boys Girls Sneakers Tennis Sports Walking Athletic Running Kid Shoes Non-Slip Camouflage Lightweight Comfortable Breathable for Toddler/Little Kid/Big Kid Camou Size 12
- Price
- $16.60
- Rating
- 4.2/5
- Reviews
- 319
- Age
- 10mo ago

KUBUA Kids Sneakers for Boys Girls Running Tennis Shoes Lightweight Breathable Sport Athletic Blue Orange A Size US 12 Little Kid
- Price
- $39.36
- Rating
- 4.5/5
- Reviews
- 11,222
- Age
- 2y ago

Under Armour Boys Pre School Assert 10 Alternate Closure (001) Black/White/White 12K US
- Price
- $35.72
- Rating
- 4.6/5
- Reviews
- 3,202
- Age
- 4y ago
Trending
estimated 90-day click momentum
Amazon Essentials Unisex Kids Lightweight Running Shoes for Boys and Girls White 12 Little Kid
- Price
- $24.84
- Rating
- 4.4/5
- Reviews
- 54
- Age
- 3mo ago

EGMPDA Boys Sneakers Kids Tennis Sports Walking Athletic Running Shoes Lightweight Breathable Fitness Shoes for Toddler/Little Kid/Big Kid Black_Blue Size 12
- Price
- $17.39
- Rating
- 4.4/5
- Reviews
- 74
- Age
- 6mo ago

Nike Little Kids Cosmic Runner Road Running Shoes Black/White-Anthracite 12C
- Price
- $42.58
- Rating
- 4.5/5
- Reviews
- 1,496
- Age
- 1y ago

Under Armour Boys Pre School Charged Assert 11 Alternate Closure (001) Black/Black/White 12 US
- Price
- $34.36
- Rating
- 4.7/5
- Reviews
- 124
- Age
- 1y ago

Nike Little Kids Flex Runner 4 Running Shoe Black/Black-White 12C
- Price
- $39.10
- Rating
- 4.5/5
- Reviews
- 1,458
- Age
- 1y ago
Newest
by launch date
adidas Unisex-Kids VL Court 3.0 Elastic Lace White/Black/Grey 12K
- Price
- $40.27
- Rating
- 4.8/5
- Reviews
- 719
- Age
- 1mo ago

Adidas Unisex-Kids Lite Racer Adapt 7.0 White/Black/Black 12K
- Price
- $41.00
- Rating
- 4.6/5
- Reviews
- 2,524
- Age
- 1mo ago

adidas Unisex-Kids Fortarun 4.0 Black/Iron Metallic/Bliss Pink 12
- Price
- $32.81
- Rating
- 4.6/5
- Reviews
- 337
- Age
- 1mo ago

Amazon Essentials Unisex Kids Lightweight Running Shoes for Boys and Girls White 12 Little Kid
- Price
- $24.84
- Rating
- 4.4/5
- Reviews
- 54
- Age
- 3mo ago

EGMPDA Boys Sneakers Kids Tennis Sports Walking Athletic Running Shoes Lightweight Breathable Fitness Shoes for Toddler/Little Kid/Big Kid Black_Blue Size 12
- Price
- $17.39
- Rating
- 4.4/5
- Reviews
- 74
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.
Brands
30 rising
Sellers
38
Est. top-5 brand share
50%
Top 20: 94%
Est. top-5 click share
27%
Top 20: 61%
Open market
44%
- adidas16%
- KUBUA11%
- TOEDNNQI11%
- RUNSIDE6%
- Nike6%
- EGMPDA6%
Demand
Size 12 Toddler Shoes Boys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Aug · busiest ÷ quietest = 2.1×
Search terms
Top Size 12 Toddler Shoes Boys search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- size 12 toddler shoes boys19K/yr
- size 12 kids shoes14K/yr
- kids sneakers size 1215K/yr
- toddler size 12 shoes boys15K/yr
- toddler shoes size 1212K/yr
- boy sneakers size 1210K/yr
- toddler boy shoes size 1212K/yr
- boys sneakers size 12 little kid10K/yr
- size 12 boys sneakers7K/yr
- size 12 boy shoes7K/yr
Reviews and returns
What reviews say buyers love and hate about Size 12 Toddler Shoes Boys
We read the reviews and the return reasons for every product selling here.
“Less than 2 months old, already falling apart”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Size 12 Toddler Shoes Boys questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









