Sitka Vest
FailDemand is soft, at -66.0% this quarter, so Sitka Vest is a Fail.
- Flapen Score
- 27 / 100Ranks 16,290 of 16,930 Clothing, Shoes & Jewelry niches · −18 vs the category median of 4527
- Market size
- $76K/yr68K searches / yr
- 90-day growth
- -66.0%search demand this quarter
- Competition
- 40%top-5 click share · 11 brands · 45 sellers
Flapen Score
Sitka Vest against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sitka Vest is stronger. Inside it, weaker.
Market
The Sitka Vest market on Amazon at a glance
Shoppers on Amazon United States searched for Sitka Vest 68K times last year and spent an estimated $76K. The top 5 brands take 95% of clicks. Flapen scores it 27 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -66.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.
- Searches, last 12 months
- 68K
- Growth, 90 days vs prior 90
- -66.0%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $76Ka year
- Top search term
- sitka vest42K searches a year
02 · Price
A sale here is worth $152.18.
Listings sell for $152.18 on average, from $31.68 to $298.01. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $152.18 that is $0 to $15K a year per listing.
- Average price
- $152.18above the $15 to $100 sweet spot
- Price range
- $31.68–$298.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$15K
- Returns
- 10.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 33.8% of listings are out of stock. The average listing ranks #880 within Jackets & Coats. It carries 689 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 98%
- Out of stock, average day
- 33.8%
- Average rank
- #880in Jackets & Coats
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 689per listing
- Listings tracked
- 45
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Sitka Vest products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SITKA Kelvin Aerolite Vest - Lightweight Insulated Hunting Vest for Men Optifade Subalpine Large
- Price
- $195.84
- Rating
- 4.4/5
- Reviews
- 63
- Age
- 4y ago

SITKA Alpha Fleece Vest - Heavy Duty Fleece Hunting Vest for Men Olive Green X-Large
- Price
- $110.62
- Rating
- 4.7/5
- Reviews
- 46
- Age
- 1y ago

SITKA Ambient 100 Vest Lightweight Primaloft Evolve Insulated Vest with Durable Water-Repellent Ripstop Nylon Breathable & Stretch for Active Outdoor Use Elevated L
- Price
- $187.98
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 1y ago

SITKA Alpha Fleece Vest - Heavy Duty Fleece Hunting Vest for Men Optifade Marsh Large
- Price
- $157.97
- Rating
- 4.7/5
- Reviews
- 46
- Age
- 12mo ago

SITKA Gear Mens Stratus Windstopper Water Repellent Ultra-Quiet Fleece Hunting Vest Elevated II Medium
- Price
- $190.46
- Rating
- 4.9/5
- Reviews
- 17
- Age
- 6y ago
Trending
estimated 90-day click momentum
SITKA Grindstone Work Vest Heavy-Duty Insulated Workwear Vest for Men Coyote Extra Large
- Price
- $228.20
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

SITKA Mountain Optics Harness
- Price
- $165.42
- Rating
- 4.8/5
- Reviews
- 215
- Age
- 6y ago

SITKA Grindstone Work Vest Heavy-Duty Insulated Workwear Vest for Men Coyote Small
- Price
- $249.96
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

SITKA Gear Ballistic Vest Blaze Orange XXX Large
- Price
- $98.70
- Rating
- 4.7/5
- Reviews
- 326
- Age
- 11y ago

SITKA Grindstone Work Vest Heavy-Duty Insulated Workwear Vest for Men Iron Grey Extra Large
- Price
- $247.67
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
Newest
by launch date
SITKA Grindstone Work Vest Heavy-Duty Insulated Workwear Vest for Men Coyote Small
- Price
- $249.96
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

SITKA Grindstone Work Vest Heavy-Duty Insulated Workwear Vest for Men Iron Grey Extra Large
- Price
- $247.67
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

SITKA Grindstone Work Vest Heavy-Duty Insulated Workwear Vest for Men Coyote Extra Large
- Price
- $228.20
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

SITKA Alpha Fleece Vest - Heavy Duty Fleece Hunting Vest for Men Optifade Marsh Large
- Price
- $157.97
- Rating
- 4.7/5
- Reviews
- 46
- Age
- 12mo ago

SITKA Alpha Fleece Vest - Heavy Duty Fleece Hunting Vest for Men Optifade Marsh X-Large
- Price
- $156.89
- Rating
- 4.7/5
- Reviews
- 46
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
45
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
40%
Top 20: 78%
Open market
4%
- SITKA74%
- KUIU15%
- Carhartt3%
- 33,000ft2%
- Little Donkey Andy1%
- Outdoor Ventures1%
- Open — no brand owns it (5 brands, 4%)
Demand
Sitka Vest search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 15.1× · 8 of 12 months tracked
Search terms
Top Sitka Vest search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sitka vest42K/yr
- kuiu vest11K/yr
- sitka vest for men11K/yr
- sitka dakota vest4K/yr
Reviews and returns
What reviews say buyers love and hate about Sitka Vest
We read the reviews and the return reasons for every product selling here.
“Runs large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sitka Vest questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









