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Sitka Suspenders

Fail

The top 5 brands take 100% of clicks, so Sitka Suspenders is a Fail.

Flapen Score
32
32 / 100
Ranks 15,464 of 16,930 Clothing, Shoes & Jewelry niches · −13 vs the category median of 45
Market size
$87K/yr287K searches / yr
90-day growth
-21.6%search demand this quarter
Competition
20%top-5 click share · 6 brands · 14 sellers

Flapen Score

Sitka Suspenders against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sitka Suspenders is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sitka Suspenders market on Amazon at a glance

Shoppers on Amazon United States searched for Sitka Suspenders 287K times last year and spent an estimated $87K. The top 5 brands take 100% of clicks. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 287K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months
287K
Growth, 90 days vs prior 90
-21.6%
Conversion, latest week
0.2%
Market size, estimated
$87Ka year
Top search term
first lite137K searches a year

02 · Price

A sale here is worth $143.63.

Listings sell for $143.63 on average, from $14.94 to $330.00. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $143.63 that is $0 to $14K a year per listing.

Average price
$143.63above the $15 to $100 sweet spot
Price range
$14.94–$330.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$14K
Returns
8.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #3,817 within Hiking & Outdoor Recreation. It carries 366 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
38%
Out of stock, average day
10.7%
Average rank
#3,817in Hiking & Outdoor Recreation
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
366per listing
Listings tracked
89

04 · Newcomers

0 of last year's 24 launches cleared the first-year sales bar.

24 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
24
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Sitka Suspenders products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

6 falling

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

20%

Top 20: 54%

Open market

0%

  • Brand 197%
  • Brand 21%
  • Brand 31%
  • Brand 41%
  • Brand 50%
  • Brand 60%

Demand

Sitka Suspenders search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '26JanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 2.4× · 7 of 12 months tracked

Search terms

Top Sitka Suspenders search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • first lite137K/yr
  • first lite hunting gear68K/yr
  • firstlite14K/yr
  • first light hunting gear14K/yr
  • firstlite hunting clothes for men8K/yr
  • saddle suspenders4K/yr
  • first lite camo5K/yr
  • first lite hoodie9K/yr
  • first lite clearance8K/yr
  • saddle hunting suspenders4K/yr

Reviews and returns

What reviews say buyers love and hate about Sitka Suspenders

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Warmth”
33%of negative reviews mention “Size-Overall”
8.2%of orders come back
“Sleeves are WAY short”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Sitka Suspenders questions

Answered from the same tracked data.