Simple Wallets for Women
FailThe top 5 brands take 99% of clicks, so Simple Wallets for Women is a Fail.
- Flapen Score
- 33 / 100Ranks 15,219 of 16,930 Clothing, Shoes & Jewelry niches · −12 vs the category median of 4533
- Market size
- $66K/yr98K searches / yr
- 90-day growth
- -31.2%search demand this quarter
- Competition
- 59%top-5 click share · 6 brands · 15 sellers
Flapen Score
Simple Wallets for Women against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Simple Wallets for Women is stronger. Inside it, weaker.
Market
The Simple Wallets for Women market on Amazon at a glance
Shoppers on Amazon United States searched for Simple Wallets for Women 98K times last year and spent an estimated $66K. The top 5 brands take 99% of clicks. Demand peaks in Aug–Sep–Nov–Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -31.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.
- Searches, last 12 months
- 98K
- Growth, 90 days vs prior 90
- -31.2%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $66Ka year
- Peak month
- December7.0× the quietest month
- Top search term
- furid wallet for men12K searches a year
02 · Price
A sale here is worth $26.15.
Listings sell for $26.15 on average, from $8.67 to $41.09. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $26.15 that is $0 to $3K a year per listing.
- Average price
- $26.15inside the $15 to $100 sweet spot
- Price range
- $8.67–$41.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 5.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #136 within Wallets, Card Cases & Money Organizers. It carries 1,628 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 3.2%
- Average rank
- #136in Wallets, Card Cases & Money Organizers
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 1,628per listing
- Listings tracked
- 25
04 · Newcomers
4 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Simple Wallets for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
15
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
59%
Top 20: 95%
Open market
0%
- Brand 153%
- Brand 230%
- Brand 311%
- Brand 44%
- Brand 52%
- Brand 61%
Demand
Simple Wallets for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Nov, Dec · busiest ÷ quietest = 7.0×
Search terms
Top Simple Wallets for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- furid wallet for men12K/yr
- tactical tide wallet24K/yr
- typecase wallet for men9K/yr
- furid wallet15K/yr
- tactical tide wallets9K/yr
- typecase wallet11K/yr
- type wallet5K/yr
- furid3K/yr
- tactical tide minimalist wallet7K/yr
- furid airtag wallet2K/yr
Reviews and returns
What reviews say buyers love and hate about Simple Wallets for Women
We read the reviews and the return reasons for every product selling here.
“Didnt last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Simple Wallets for Women questions
Answered from the same tracked data.