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Simple Modern Bag

Fail

Buyers convert on only 0.5% of searches, so Simple Modern Bag is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$71K/yr251K searches / yr
90-day growth
+87.4%search demand this quarter
Competition
61%top-5 click share · 8 brands · 24 sellers

Flapen Score

Simple Modern Bag against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Simple Modern Bag is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Simple Modern Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Simple Modern Bag 251K times last year and spent an estimated $71K. The top 5 brands take 91% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 251K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +87.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months
251K
Growth, 90 days vs prior 90
+87.4%
Conversion, latest week
0.5%
Market size, estimated
$71Ka year
Peak month
July5.6× the quietest month
Top search term
simple modern bag131K searches a year

02 · Price

A sale here is worth $54.31.

Listings sell for $54.31 on average, from $18.36 to $95.30. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $54.31 that is $0 to $5K a year per listing.

Average price
$54.31inside the $15 to $100 sweet spot
Price range
$18.36–$95.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
5.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #23,951 within Travel Totes. It carries 1,927 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#23,951in Travel Totes
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
1,927per listing
Listings tracked
17

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top Simple Modern Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

24

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

5%

  • Brand 163%
  • Brand 213%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (2 brands, 5%)

Demand

Simple Modern Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 5.6×

Search terms

Top Simple Modern Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • simple modern bag131K/yr
  • simply modern bag59K/yr
  • simple modern beach bag26K/yr
  • simple modern bogg bag12K/yr
  • simple modern getaway bag7K/yr
  • simply modern beach bag7K/yr
  • simple modern bag tote3K/yr
  • simple modern bags5K/yr
  • simple modern rubber tote2K/yr
  • simple modern beach bag rubber tote236/yr

Reviews and returns

What reviews say buyers love and hate about Simple Modern Bag

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Size-Overall”
12%of negative reviews mention “Handle Quality”
5.7%of orders come back
“One of the handles keeps coming off over and over again”
A buyer, on “Handle Quality”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Simple Modern Bag questions

Answered from the same tracked data.