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Simple Modern Backpack

Fail

Buyers convert on only 0.2% of searches, so Simple Modern Backpack is a Fail.

Filters Trending
Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$41K/yr539K searches / yr
90-day growth
+201.6%search demand this quarter
Competition
59%top-5 click share · 10 brands · 19 sellers

Flapen Score

Simple Modern Backpack against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Simple Modern Backpack is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Simple Modern Backpack market on Amazon at a glance

Shoppers on Amazon United States searched for Simple Modern Backpack 539K times last year and spent an estimated $41K. The top 5 brands take 94% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 539K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +201.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
539K
Growth, 90 days vs prior 90
+201.6%
Conversion, latest week
0.2%
Market size, estimated
$41Ka year
Peak month
July17.1× the quietest month
Top search term
simple modern backpack358K searches a year

02 · Price

A sale here is worth $38.31.

Listings sell for $38.31 on average, from $17.67 to $95.30. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $38.31 that is $4K to $10K a year per listing.

Average price
$38.31inside the $15 to $100 sweet spot
Price range
$17.67–$95.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #342 within Backpacks. It carries 2,703 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#342in Backpacks
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
2,703per listing
Listings tracked
27

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
35 months

Products

Top Simple Modern Backpack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

19

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

59%

Top 20: 92%

Open market

5%

  • Brand 164%
  • Brand 221%
  • Brand 36%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (4 brands, 5%)

Demand

Simple Modern Backpack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KBlack Friday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 17.1×

Search terms

Top Simple Modern Backpack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • simple modern backpack358K/yr
  • simply modern backpack71K/yr
  • simple modern backpack kids62K/yr
  • simple modern kids backpack22K/yr
  • simple modern toddler backpack9K/yr
  • simply modern backpack kids9K/yr
  • simply modern kids backpack4K/yr
  • simple modern disney backpack4K/yr

Reviews and returns

What reviews say buyers love and hate about Simple Modern Backpack

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
4.8%of orders come back
“it barely fits my laptop”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Simple Modern Backpack questions

Answered from the same tracked data.