Simple Backpack
FailShoppers spend an estimated $26K a year here, so Simple Backpack is a Fail.
- Flapen Score
- 41 / 100Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 4541
- Market size
- $26K/yr125K searches / yr
- 90-day growth
- +31.1%search demand this quarter
- Competition
- 51%top-5 click share · 21 brands · 32 sellers
Flapen Score
Simple Backpack against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Simple Backpack is stronger. Inside it, weaker.
Market
The Simple Backpack market on Amazon at a glance
Shoppers on Amazon United States searched for Simple Backpack 125K times last year and spent an estimated $26K. The top 5 brands take 68% of clicks. Demand peaks in Jul–Aug. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +31.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.
- Searches, last 12 months
- 125K
- Growth, 90 days vs prior 90
- +31.1%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $26Ka year
- Peak month
- August5.0× the quietest month
- Top search term
- basic backpack23K searches a year
02 · Price
A sale here is worth $20.89.
Listings sell for $20.89 on average, from $6.04 to $35.22. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $20.89 that is $0 to $2K a year per listing.
- Average price
- $20.89inside the $15 to $100 sweet spot
- Price range
- $6.04–$35.22
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 4.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #192 within Backpacks. It carries 9,643 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 2.7%
- Average rank
- #192in Backpacks
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 9,643per listing
- Listings tracked
- 32
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Simple Backpack products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SUPACOOL Casual Laptop Backpack for Men and Women Work backpack Black Backpacks College School Backpack for Boys and Girls Lightweight Travel Back Pack(Black)
- Price
- $20.85
- Rating
- 4.4/5
- Reviews
- 5,807
- Age
- 4y ago

abshoo Classical Basic Womens Travel Backpack For College Men Water Resistant Bookbag (Black)
- Price
- $19.21
- Rating
- 4.6/5
- Reviews
- 18,549
- Age
- 8y ago

JanSport SuperBreak One Backpacks - Durable Lightweight Bookbag with 1 Main Compartment Front Utility Pocket with Built-in Organizer - Premium Backpack Black
- Price
- $35.22
- Rating
- 4.6/5
- Reviews
- 44,031
- Age
- 24y ago

Amazon Basics Classic School Backpack with Multiple Compartments Sturdy Construction Adjustable Straps - Grey
- Price
- $14.14
- Rating
- 4.6/5
- Reviews
- 31,746
- Age
- 10y ago

ZORFIN 26L Black Backpack for College and Travel: Water Resistant Bookbag
- Price
- $18.75
- Rating
- 4.6/5
- Reviews
- 3,747
- Age
- 2y ago
Trending
estimated 90-day click momentum
HOLYLUCK Drawstring Backpack Bag Sport Gym Sackpack - black
- Price
- $9.35
- Rating
- 4.7/5
- Reviews
- 15,253
- Age
- 9y ago

Goloni Backpack for Men Women Travel Laptop Backpack Water Resistant 17.3 Inch USB Charging Backpack Large Capacity Work Commute Bag All Black
- Price
- $21.07
- Rating
- 4.7/5
- Reviews
- 301
- Age
- 11mo ago

Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 17 in / 43.1 cm Laptop Water Resistant Spacious with Padded Shoulder Straps Black
- Price
- $24.47
- Rating
- 4.7/5
- Reviews
- 2,665
- Age
- 1y ago

Uselike Travel Backpack for Women 15.6 Inch Laptop Backpack Quilted College Bookbag Cute Work Backpacks Water Resistant (Sage Green)
- Price
- $31.00
- Rating
- 4.7/5
- Reviews
- 434
- Age
- 1y ago

MIYCOO Backpack - Ultra Lightweight Packable Backpack for Travel Camping Hiking Back Pack Waterproof Foldable Daypack for Men Women Black
- Price
- $17.10
- Rating
- 4.5/5
- Reviews
- 2,309
- Age
- 2y ago
Newest
by launch date
Goloni Backpack for Men Women Travel Laptop Backpack Water Resistant 17.3 Inch USB Charging Backpack Large Capacity Work Commute Bag All Black
- Price
- $21.07
- Rating
- 4.7/5
- Reviews
- 301
- Age
- 11mo ago

abshoo Large Heavy Duty Backpack For School College Bookbag Casual Multi Pocket Travel Backpacks (Black)
- Price
- $33.22
- Rating
- 4.8/5
- Reviews
- 255
- Age
- 1y ago

Uselike Travel Backpack for Women 15.6 Inch Laptop Backpack Quilted College Bookbag Cute Work Backpacks Water Resistant (Sage Green)
- Price
- $31.00
- Rating
- 4.7/5
- Reviews
- 434
- Age
- 1y ago

Trail maker Classic 17 inch Backpacks with Adjustable Padded Straps | School Backpacks for Girls Boys (Black)
- Price
- $9.28
- Rating
- 4.2/5
- Reviews
- 1,019
- Age
- 1y ago

Goloni Backpack for Men Women Travel Laptop Backpack Water Resistant 17.3 Inch USB Charging Backpack Large Capacity Work Commute Bag Black
- Price
- $19.53
- Rating
- 4.7/5
- Reviews
- 301
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
32
Est. top-5 brand share
68%
Top 20: 99%
Est. top-5 click share
51%
Top 20: 87%
Open market
28%
- abshoo20%
- SUPACOOL17%
- Amazon Basics16%
- JanSport8%
- ZORFIN7%
- Trail maker5%
Demand
Simple Backpack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 5.0×
Search terms
Top Simple Backpack search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- basic backpack23K/yr
- plain backpack29K/yr
- abshoo backpacks18K/yr
- backpack simple10K/yr
- single pocket backpack6K/yr
- machine washable backpack6K/yr
- classic backpack6K/yr
- simple backpack for men6K/yr
- single compartment backpack5K/yr
- abshoo backpack4K/yr
Reviews and returns
What reviews say buyers love and hate about Simple Backpack
We read the reviews and the return reasons for every product selling here.
“Larger than I expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Simple Backpack questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









