Silver Purse

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.

Searches, last 12 months

3.0M

Growth, 90 days vs prior 90

+23.2%

Conversion, latest week

2.8%

Market size, estimated

$2.0Ma year

Peak month

May2.0× the quietest month

Top search term

silver purse804K searches a year

Listings sell for $24.06 on average, from $9.25 to $128.01. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,000 to 1,250 of them. At $24.06 that is $24K to $30K a year per listing.

Average price

$24.06inside the $15 to $100 sweet spot

Price range

$9.25–$128.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

1,000–1,250

Revenue per listing a year

$24K–$30K

Returns

11.6%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #1,271 within Clutches & Evening Bags. It carries 721 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

0.5%

Average rank

#1,271in Clutches & Evening Bags

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

721per listing

Listings tracked

45

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

5Amazon's first-year sales bar

Average brand age

34 months