Silver Pendant for Men

Shoppers searched for this 387K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months

387K

Growth, 90 days vs prior 90

-3.8%

Conversion, latest week

0.3%

Market size, estimated

$17Ka year

Peak month

December1.6× the quietest month

Top search term

stainless steel pendant60K searches a year

Listings sell for $16.42 on average, from $4.54 to $38.69. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $16.42 that is $0 to $2K a year per listing.

Average price

$16.42inside the $15 to $100 sweet spot

Price range

$4.54–$38.69

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.9%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #6,028 within Jewelry. It carries 2,157 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

4.0%

Average rank

#6,028in Jewelry

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

2,157per listing

Listings tracked

34

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

42 months