Silver Jacket

Shoppers searched for this 257K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -46.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months

257K

Growth, 90 days vs prior 90

-46.2%

Conversion, latest week

0.4%

Market size, estimated

$37Ka year

Peak month

October5.7× the quietest month

Top search term

silver jacket53K searches a year

Listings sell for $36.63 on average, from $9.40 to $346.50. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $36.63 that is $0 to $4K a year per listing.

Average price

$36.63inside the $15 to $100 sweet spot

Price range

$9.40–$346.50

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

22.5%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #10,134 within Coats, Jackets & Vests. It carries 969 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

95%

Out of stock, average day

12.4%

Average rank

#10,134in Coats, Jackets & Vests

Average rating

4.13 starsAmazon United States average 4.42 stars

Average reviews

969per listing

Listings tracked

164

17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

17

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months