Silver Cross
FailShoppers spend an estimated $35K a year here, so Silver Cross is a Fail.
- Flapen Score
- 36 / 100Ranks 14,149 of 16,930 Clothing, Shoes & Jewelry niches · −9 vs the category median of 4536
- Market size
- $35K/yr183K searches / yr
- 90-day growth
- -1.9%search demand this quarter
- Competition
- 55%top-5 click share · 13 brands · 15 sellers
Flapen Score
Silver Cross against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Silver Cross is stronger. Inside it, weaker.
Market
The Silver Cross market on Amazon at a glance
Shoppers on Amazon United States searched for Silver Cross 183K times last year and spent an estimated $35K. The top 5 brands take 84% of clicks. Demand peaks in Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.
- Searches, last 12 months
- 183K
- Growth, 90 days vs prior 90
- -1.9%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $35Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- silver cross pendant92K searches a year
02 · Price
A sale here is worth $23.57.
Listings sell for $23.57 on average, from $12.06 to $36.50. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $23.57 that is $0 to $2K a year per listing.
- Average price
- $23.57inside the $15 to $100 sweet spot
- Price range
- $12.06–$36.50
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 3.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #292 within Jewelry. It carries 1,201 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 4.2%
- Average rank
- #292in Jewelry
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 1,201per listing
- Listings tracked
- 21
04 · Newcomers
5 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Silver Cross products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
15
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
55%
Top 20: 99%
Open market
13%
- Brand 123%
- Brand 222%
- Brand 318%
- Brand 415%
- Brand 56%
- Brand 63%
- Open — no brand owns it (7 brands, 13%)
Demand
Silver Cross search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.1×
Search terms
Top Silver Cross search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- silver cross pendant92K/yr
- 925 sterling silver cross pendant14K/yr
- sterling silver cross charm14K/yr
- sterling silver cross necklace for girls11K/yr
- 925 sterling silver cross8K/yr
- small silver cross8K/yr
- cross pendant silver8K/yr
- silver cross necklace for girls9K/yr
- cruz de plata6K/yr
- small silver cross pendant7K/yr
Reviews and returns
What reviews say buyers love and hate about Silver Cross
We read the reviews and the return reasons for every product selling here.
“Smaller than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Silver Cross questions
Answered from the same tracked data.









