Silk Scarf for Men

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months

127K

Growth, 90 days vs prior 90

-3.5%

Conversion, latest week

1.7%

Market size, estimated

$31Ka year

Top search term

mens silk scarf28K searches a year

Listings sell for $14.62 on average, from $5.98 to $44.22. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $14.62 that is $0 to $1K a year per listing.

Average price

$14.62under the $15 to $100 sweet spot

Price range

$5.98–$44.22

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

4.5%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #5,527 within Scarves. It carries 833 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

96%

Out of stock, average day

6.5%

Average rank

#5,527in Scarves

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

833per listing

Listings tracked

53

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

46 months